Managing a personal Facebook page is hard enough, but what about managing a page for your business? Creating and maintaining a successful Facebook page takes some time and effort.
Here are a few basic lessons to keep in mind to make sure the logistics of Facebook page management doesn't take over your life.
Know your voice
How do you want your followers to perceive your brand? What do you want them to think and how do you want them to feel when they see your posts and updates? Are you sarcastic and witty? Sweet and cute? Fun and creative? Creating a set of guidelines for social posting is a good starting point for your business. It can be as simple as a list of dos and don'ts.
Over time, your goals for your business might change, and so might your voice. Also, you might start delegating Facebook responsibilities to someone else. Having a really solid, established brand voice will help your followers stay engaged and help guide others who may be posting on your company's behalf. It will also come in handy when responding to comments your fans leave on your page (see point #4).
Know Facebook's terms and conditions
Playing on Facebook's field means you've got to play by their rules. Knowing and keeping up to date on what is and is not allowed is important, as violations might cause your page to be shut down, and if that happens, you can bet it's going to be a pain to get it all sorted out. In the meantime, your followers, no matter their number, are going to be confused and/or angry, and that's only going to add to your stress.
So, keep an eye on Facebook's policies, for everyone's sake.
Schedule posts ahead of time and don't forget to measure and analyze
Make third-party social media management software like Hootsuite, Hubspot, and Buffer your best friends! You are a busy person and you can't guarantee you'll be on Facebook to post things when your fans are most active (when is that anyways?). There are tons of different software and apps out there for you to choose from, so pick one that does what you need and is within your budget and make yourself an expert.
In addition to helping you stay ahead of the content distribution game, many of these tools can also help you track and measure statistics, so you can figure out what's working and what isn't. You will also want to take advantage of Facebook's own metrics: Insights.
Always respond to comments and questions
Thank people for their kind words, answer any questions they might have, and make sure you address any problems customers might bring to your attention on your page.
Responding to your fans' posts on your page tells them that you care about them and their opinions, whether those opinions are positive or negative, and build a reputation for your business as one that engages with and appreciates its clients. However, before you start responding, make sure you're ready for the eventual bad review or complaint. Check out this infographic from Janet Fauts for a guide on how to handle them gracefully.
Post engaging content
Post content and information that gets the highest engagement from your followers. This may take a bit of trial and error to figure out, but eventually, you'll have a solid formula for keeping your followers informed and involved in your business.
Want to learn more about Facebook marketing or how to create a social media strategy for your business? Contact us today!