It’s no secret that search engine optimization is one of if not the most important inbound marketing tools. To grow your brand online, you need to bring people to your website. To bring people to your website, you need to ensure Google and Bing are directing searchers to you.
Now, there are plenty of ways to do this, but one of the most important is through link building. Search engines love to direct searchers to websites that are frequently linked to. The traditional and more direct link-buying strategies involve simply requesting or buying (which can be risky) links from other sites or listing them in a directory. More recently, the rise of blogging and social media has given way to additional link building opportunities.
Link building through content allows you to not only build links, but to demonstrate your expertise in your field of work. The most direct way to build links with content is through guest blogging. Adding links to your website at the end of a guest post or in a biographical section can expose links to a totally new audience.