"Repurpose, reuse and recycle" your content to maximize its usage.
Making sure your business has a wealth of strong content is essential for bringing in new customers. A company with little or no content leaves potential customers wondering whether or not you know what you're doing, but strong content conveys a sense of expertise and commitment to whatever you it is you're selling.
Consistently creating and writing copy for new content can be a chore, but the folks over at Duct Tape Marketing have provided a step-by-step example for making content stretch further than you could possibly imagine.
DTM's Dan Kraus suggests that users "repurpose, reuse, and recycle" your content to get as much out of it as possible. He also reminds us to reformat content into messages that emphasize each of the three learning styles — visual, auditory and kinesthetic values — so that your content can be interpreted by a variety of audiences.