Madison Marketing Group Blog

5 Ways Franchises Can Use Social Media To Find Prospective Customers without Spending on Ads

Social media can be an effective way for franchises to deliver web content and to keep in touch with customers, but it can also serve as a valuable tool for finding prospective customers in conjunction with basic inbound strategies. Depending on your franchise, there are many ways to find and reach out to potential customers via social media channels.

Here are five basic guidelines for finding customers using social media without spending extra ad dollars:

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Use Memes For A Boost In Website Traffic, Backlinks and Social Media Followers

If you've spent any amount of time on social media sites such as Facebook, Tumblr or Reddit, you're no doubt familiar with the viral capacity of image-based memes like the one pictured in this post.

It may not be surprising to learn that marketers are using viral memes to generate web traffic, social media followers and even backlinks with minimal effort. Technical SEO Analyst Takeshi Young wrote a blog post at SEOmoz on how he's helping clients boost viral engagement by using memes.

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Pinterest Marketing: 3 Simple Steps for Small Businesses

A summary of Pinterest in three words: Everybody’s doing it.

While Pinterest statistics have skyrocketed over the last couple of months, social photo sharing has been around for quite some time. Over the last few years, sites such as Flickr, Wanelo, and Tumblr have helped spur the explosion in consumer interest in Pinterest by promoting social photo sharing. But today, as Pinterest continues to boom exponentially, thousands of small businesses are asking the same question: how can I use Pinterest to market my product?

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8 Easy Ways To Get Better Inbound Marketing Results

The world of traditional marketing is shrinking, and there's never been a better time to start diverting resources to inbound marketing efforts. Though learning a new marketing technique might seem overwhelming at first, the most basic inbound marketing principles are easy to grasp. Once you've got them under your belt, inbound marketing will become much more accessible.

To get started with inbound marketing, be sure to take a look at HubSpot's blog post on "low-hanging marketing fruit," or easy-to-practice inbound marketing tools. We've picked out a few of the best tips and listed them below.

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3 Easy Ways To Improve Your Homepage Layout

When set up properly, your company's homepage is your most important inbound marketing asset. Most company's homepages are their most visited pages (or one of the top visited), so making a strong first impression on your homepage is key. If visitors don't like what they see on your home page, they're going to leave your site and you'll lose their interest as quickly as you gained it.

HubSpot ran a case study on a company that lacked an effective home page. They gave the page a makeover and HubSpot blogger Jessica Meher reported the encouraging results. She also provided a few crucial take-home messages for modifying your own homepage. We've highlighted them below.

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Twitter Marketing: 3 Things to Avoid

Just stop making these silly Twitter faux-pas.

It's no longer an inbound marketing secret that businesses are increasingly using social media to market and brand their products. But what businesses need to realize is that some methods of marketing via Twitter are more successful than others. Here are three things to avoid when marketing your product on Twitter:

1. Using Corporate Jargon

David Ogilvy famously said, “The consumer isn’t a moron; she’s your wife.” After over a decade of online shopping, modern Internet consumers know their way around the Internet by now. More importantly, when they aren’t sure about the purchases they want to make, they turn to the online community for help.

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