Madison Marketing Group Blog

What to Look for When Hiring an Inbound Marketing Agency

You’re ready to take the plunge and get started with an inbound marketing plan for your company. You've decided the best approach is working with a strategic inbound marketing agency, but what do you look for when hiring an inbound marketing agency?

This post reviews five simple criteria to help you choose the agency that fits best with your company and goals.

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3 Social Media Marketing Mistakes You’re Making Right Now

As social media continues to cement itself as an effective online marketing tool for large and small businesses alike, thousands of marketers are making three very crucial mistakes as they search for the best methods of marketing their products and services to potential customers via social media channels. Avoiding these mistakes are crucial, as social media users are increasingly “unliking” and unfollowing brands in 2012.

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3 Inbound-Friendly Alternatives To The Traditional 404 Page

If your business sells products online, you likely have a lot of expired content and therefore a handful of 404'd pages. This can be troublesome, as 404 pages have the potential to turn visitors away from your site. A viewer who gets a 404 error when perusing your content may be encouraged to close the tab or leave your site altogether.

The traditional 404 error also damages your site's SEO potential. Google and other search engines have limits on the amount of pages they can crawl on a given site. If you have pages that redirect to a 404, you're wasting your crawl allowance.

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Small Business Pinterest Marketing: 4 Secrets You Need to Know NOW

Update: in an earlier version of this post, we discussed Pinterest's previous use of affiliate links through SkimLinks. As of recent, Pinterest is no longer using SkimLinks.

If you’re an inbound or online marketer, you undoubtedly know by now that over the last six months, Pinterest has established itself as the latest and greatest of the countless social media networking platforms.

However, Pinterest’s unique set-up and specifically targeted user market (read: young women) have stumped some small businesses as to how to best use Pinterest to market their products and services.

Thankfully for small businesses, Hubspot recently added a new eBook titled How to Use Pinterest for Business that teaches marketers how to drive traffic and leads using Pinterest. To make sure you’re not missing out on the most important parts of using Pinterest for business, I’ve summarized 4 things you need to know about Pinterest NOW if you're a small business. Read on.

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6 Basic DOs and DON'Ts of Website Construction

If you're engaged in inbound marketing efforts, a properly constructed website can make the difference between generating quality leads and turning customers away. While your individual website needs may vary depending on what you're trying to do with your site, there are a few basic DOs and DON'Ts that every business should adhere to when it comes to constructing a website:

DO have a blog and update it regularly. Not only does blogging create valuable content and backlinks to boost your SEO rankings, but it also gives visitors a more in-depth look at what your company actually does and the unique way that you deliver your goods and services.

DO NOT overuse auto-play media or pop-up ads. When you're visiting a website, the last thing you want to do is scramble to close pop-up ads or search for the pause button to silence the music or video that starts playing when you enter the site. A lot of folks will simply hit the back button or close a tab to avoid dealing with these annoyances.

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Outbound Marketing: 5 Ways to Blow Your Lead

As an inbound marketing specialist, I know how to spot a failed outbound marketing attempt when I see it. So when a salesman approaches me and spits his spiel, I can usually save us both the time and energy by politely declining or cutting to the chase and explaining what it is that he can do for me.

So needless to say, I was surprised when an inbound form I filled out on a school’s website requesting information about a post-graduate degree program turned into a tidal wave of outbound marketing techniques that eventually forced me to change my phone number.

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