Madison Marketing Group Blog

What to Look for When Hiring an Inbound Marketing Agency

You’re ready to take the plunge and get started with an inbound marketing plan for your company. You've decided the best approach is working with a strategic inbound marketing agency, but what do you look for when hiring an inbound marketing agency?

This post reviews five simple criteria to help you choose the agency that fits best with your company and goals.

Read More

3 Inbound-Friendly Alternatives To The Traditional 404 Page

If your business sells products online, you likely have a lot of expired content and therefore a handful of 404'd pages. This can be troublesome, as 404 pages have the potential to turn visitors away from your site. A viewer who gets a 404 error when perusing your content may be encouraged to close the tab or leave your site altogether.

The traditional 404 error also damages your site's SEO potential. Google and other search engines have limits on the amount of pages they can crawl on a given site. If you have pages that redirect to a 404, you're wasting your crawl allowance.

Read More