Madison Marketing Group Blog

Content Marketing In 6 Basic Steps

The idea behind inbound marketing is simple: use your web presence to pull people in rather than traditional advertising to push something out on them. Perhaps nowhere does this ring truer than in content marketing, which is all about identifying what customers want and crafting content that helps them find what they're looking for. If your company is not consistently generating new content in the form of blog posts, whitepapers or some other media, you're missing out on an opportunity to generate inbound leads.

Content marketing expert Tony Murdock recently put together a comprehensive guide to content marketing complete with fancy infographics and in-depth instructions over on SEOmoz, which we highly recommend. If you're looking for a quicker, lighter guide, check out our version after the jump.

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Mobile Marketing Basics

Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our clients and prospects. It’s the same kind of interest that began to creep into the minds of business owners some fifteen years ago: The internet isn’t going away, is it? Something’s happening.

*Some noteworthy mobile stats:

By the end of 2012, an estimated 100 million people in the US will own a smartphone.

In 2011, more than half of the US smartphone population used their devices to perform retail research while inside a brick-and-mortar store.

64.2 million US smartphone users accessed social networking sites or blogs on their smartphones at least once in December 2011. (Up 77% from the previous year.)

20.3% of US smartphone owners scanned a QR code in 2011.

In 2011, Apple iOS devices (iPhone, iPad, iPod Touch) accounted for 60.1% of all connected device traffic, while Android claimed 32.4% of the market share.

This data points toward an eventual mobile ubiquity in the US. And in case anyone cares to debate me on that, consider this: in 2 years, tablets, leveraging the groundwork previously lain by smartphones, are already used by 40 million US consumers — a universality that took the smartphone 7 years to accomplish.

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Facebook Offers Feature Allows Small Businesses To Create 'Coupons'

It's no secret that Facebook has become a valuable tool for small businesses, which can use their pages to engage customers and attract new ones. Last week, Facebook made it even easier for small and medium sized companies to bring in business using their page by extending its Offers feature to all local businesses.

Facebook Offers allows small business marketers to create Facebook-only coupons to share on their timelines. Fans of the page can then share these coupons with their friends (even if the friends aren't fans of the page themselves) and redeem the coupons for discounts or other specials at the business location itself.

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