The idea behind inbound marketing is simple: use your web presence to pull people in rather than traditional advertising to push something out on them. Perhaps nowhere does this ring truer than in content marketing, which is all about identifying what customers want and crafting content that helps them find what they're looking for. If your company is not consistently generating new content in the form of blog posts, whitepapers or some other media, you're missing out on an opportunity to generate inbound leads.
Content marketing expert Tony Murdock recently put together a comprehensive guide to content marketing complete with fancy infographics and in-depth instructions over on SEOmoz, which we highly recommend. If you're looking for a quicker, lighter guide, check out our version after the jump.