Twitter is a strange place. It consists of media types, young people, tech geeks and increasingly (and thankfully) normal people sitting behind computers or smart phones typing words on a screen that can be read by people all over the world. What makes it so strange is the fact that even in a world where you're not actually talking to people in real life, there's nothing more annoying than impersonality.
This is an especially difficult thing to avoid for businesses, whose difficulty in navigating social media is well-documented. Businesses usually don't have the luxury of associating a face — and therefore a person — with their tweets. This isn't a problem that can necessarily been solved, but it can certainly be minimized. Here are three ways to give your business some personality and avoid tweeting like, you know, a business.
Associate real people with your tweets
This might the easiest way to avoid having a business-y Twitter page. Just tell folks who the real people who manage the brand account are. We do that here at CloudTactix by including it in our bio: