Madison Marketing Group Blog

How to Identify Your Buyer Persona

Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?

. . . I didn’t say it would be a good question.

But unfortunately, that’s exactly the way some companies run their inbound marketing campaigns:

  1. Fill bucket with lots of darts.
  2. Secure blindfold.
  3. Throw!

Thankfully, however, this bad business habit has a proven fix: fleshing-out your ‘buyer persona.’

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