Madison Marketing Group Blog

6 Rules of Writing You Overlook Every Day

Here’s the situation: you’ve come onboard with inbound and you’re seeing great results so far. With the help of your agency, you’re learning how to optimize your content for the right audience. You’ve worked closely with your team to create, design, and implement a corporate blog on your site. You’re writing articles and blogging every couple of days, and you’re seeing your traffic improve. 

But how’s your writing? If you weren’t an English major in college (or even if you were), there’s a chance you’re overlooking these six simple rules about writing that, when taken into consideration, can make your writing even more successful online.

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Which Type Of Facebook Ad Is Right For Your Business?

By now, your company probably already has a Facebook page. Hopefully, you've switched over to Timeline, written an About section, uploaded a few photos and videos, added a few apps to your Favorites bar and are publishing content on a regular basis. All those things are great, but if you don't have a group of Facebook fans and/or aren't engaging your current followers, none of that matters.

So how do you go about getting more Facebook likes and engaging more people? At this point, you'll have to decide whether or not you're willing to pay for advertisements on Facebook.

If you're not looking to spend money on Facebook advertising, one option that works especially well for B2C companies like restaurants and shops is the Facebook Offers tool, which lets you create a custom coupons that can be claimed by anyone who sees them either on your timeline or in their newsfeed because one of their friends has claimed one. While not technically an ad, Facebook Offers can really help drive foot traffic to your brick-and-mortar and increase your Facebook following over time.

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7 Rules to Blog By

When I first interviewed as a copywriting intern for the inbound marketing firm I now work for, my interviewer asked me: “If I assigned you a task creating compelling content for a hotel in Iowa, what would you write? How would you sell me the Middle of Nowhere, Iowa?”

I wasn’t expecting that.

My response, if I remember right, went something like this: “I would…uhhh…find out what people do in Iowa. You know, like…football. And then sell them some football. Or I’d play up the scenic views of…you know…corn fields.” I was really, really nervous.

At the time, I couldn’t figure out why any marketing firm would hire me to blog about Iowa cornfields. To be totally honest, it took me some time to fully understand why blogging is a crucial part of an effective, well-rounded inbound marketing strategy. But after moving from copywriting intern to heading up our content development services, I’ll be the first to tell you: blogging is an essential part of your inbound strategy.

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Use Guest Posting And Blog Syndication To Grow Your Audience

A solid, frequently-updated blog is a powerful inbound marketing tool. Ideally, it should serve as the most vital cog in your search, social and content marketing machine by creating search relevance for your site, factoring heavily into your social strategy and serving as the backbone for your content marketing plan.

While building and fixing this content machine requires a huge time commitment, there are a few ways you can soup it up without a major time investment. One of these ways is through guest posting and syndication with other sites. Most sites that offer syndication and guest posting opportunities will allow you to back-link to your site, which helps with search credentials and leads curious readers directly to your site, where they can be converted to leads. Syndication can also help grow your social media audiences if the site you're a guest on features social sharing options that are tied with your accounts.

So how does one go about finding guest post opportunities? I'm glad you asked, because we put together a step-by-step guide to finding and landing them:

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Web Design 101: What To Look For (And What To Avoid)

When it comes to web design, there's good, there's bad and there's really, really bad. Unfortunately (and as with most things in life), it's easy to settle for the sub-optimal when it comes to design. But here at Murvine Marketing Group, we recommend striving for excellence in design to keep folks on your site and help you convert leads. So for this Friday's post I've consulted one our wonderful designers, Emily, to help me write this post. We discussed what makes design good and what can make it look like something straight out of the 1990s web school (in case you've forgotten, here's a link to the original, untouched-since-1996 Space Jam website).

You'll find examples of both good and bad designs, complete with Emily's remarks.

1. The site's design should enhance navigability.

Good: theidealists.com

"This is an example of really good navigation. It has four of the really important things up top and then in the sub-nav, they basically have two of the main reason people are going to come to the site, About Us and Recent Projects. They have the video right underneath it to explain what they're all about and how it works. Once you scroll down past what you can see [above the fold], the nav pops up on the top to keep those right on hand, as well as the log-in and the join, which they also want you to keep in mind the whole time you're on the site."

Bad: mikeroweworks.com

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How to Identify Your Buyer Persona

Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?

. . . I didn’t say it would be a good question.

But unfortunately, that’s exactly the way some companies run their inbound marketing campaigns:

  1. Fill bucket with lots of darts.
  2. Secure blindfold.
  3. Throw!

Thankfully, however, this bad business habit has a proven fix: fleshing-out your ‘buyer persona.’

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