Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?
. . . I didn’t say it would be a good question.
But unfortunately, that’s exactly the way some companies run their inbound marketing campaigns:
- Fill bucket with lots of darts.
- Secure blindfold.
Thankfully, however, this bad business habit has a proven fix: fleshing-out your ‘buyer persona.’