In a perfect world, your sales team and your marketing team would be separate, though connected, entities.
However, this is rarely the case. If you have a sales division, chances are it’s sort of rolled into your marketing department, and no one quite knows where one process ends and the other begins.
That being said, your choice of CRM (Customer Relationship Management system) will be one of the most important decisions you can make for your organization.
Why? Three reasons. One, your CRM will be your organization's client relations hub. Two, your CRM will be an important platform for internal sales communications. And three, when used properly, your CRM will be an incredibly powerful sales tool.
To help you make the best CRM decision for your firm, I've discussed below the three most important questions your organization should ask when on-boarding a new CRM.