Madison Marketing Group Blog

Reputation Management Basics For Small Businesses

An aspect of digital marketing that often gets ignored by small businesses is local search optimization, or as we like to call it, reputation management. What I mean when I use that term is taking ownership and optimizing listings on review sites.

Engaging in reputation management can help your business in a variety of ways. Especially if your website doesn't perform well in search rankings, there's a pretty good chance a directory page from Google+ Local or another local site is going to pop up at the top of the search engine results page ahead of yours. Making sure you have control over what the searcher sees is important in a situation like this.

Optimizing your local pages and including links back to your site also improves your site's search rankings, and actively monitoring these pages for reviews allows you to respond to bad reviews with your side of the story and highlight good reviews across other online platforms.

If you're not sure where to start, we've provided a step-by-step guide for getting your digital reputation management:

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7 Social Media Marketing Lessons from Taco Bell

Late last night, I noticed this Tweet in my feed:

It’s simple. Visual. To the point. And it made me crave guacamole more than I have ever craved guacamole in my entire life. Was it enough to make me get off the couch and drive to Taco Bell at 10:42 on a Sunday night? No. But will I try to convince my coworkers to enjoy some delicious guacamole with me during lunch today? You bet. And that’s why the National Guacamole Day post is a perfect example of an effective piece of social media marketing.

Now, while I appreciate a delicious taco as much as the next person, I don’t follow Taco Bell on their social media channels because I’m obsessed with their food. I follow the brand because their marketing is absolutely outstanding. Here are 7 reasons why:

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Evergreen Content: What It Is And Why Your Business Needs It

The importance of creating fresh and high-quality content is at an all-time high. Google's recent algorithm updates have penalized quick-fix, spammy SEO practices and awarded content that is both relevant to the needs of searchers and has high viral capacity on social media.

So what does that mean for your business? Well, if you haven't made blogging a part of your digital marketing strategy, there's never been a better time to get started. But for a lot of small businesses, crafting, executing and sticking to a blogging schedule isn't easy. Blogging takes time, and, especially for small businesses, time is money. But that doesn't mean small business owners should give up on content marketing entirely. If you're stretched on time, it's that much more important to create content that's versatile enough to be repurposed and reused. Another way to get the most out of your content is by creating what's called evergreen content, or content with no expiration date.

Evergreen content is content that's always relevant. Writing about the latest news in your industry is great, but not supplementing that news with content that's always going to be relevant to your audience could leave you scrambling to put together mediocre content during weeks (or months) when your time is stretched.

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How to Choose a CRM System: 3 Important Questions to Ask

In a perfect world, your sales team and your marketing team would be separate, though connected, entities.

However, this is rarely the case. If you have a sales division, chances are it’s sort of rolled into your marketing department, and no one quite knows where one process ends and the other begins.

That being said, your choice of CRM (Customer Relationship Management system) will be one of the most important decisions you can make for your organization.

Why? Three reasons. One, your CRM will be your organization's client relations hub. Two, your CRM will be an important platform for internal sales communications. And three, when used properly, your CRM will be an incredibly powerful sales tool.

To help you make the best CRM decision for your firm, I've discussed below the three most important questions your organization should ask when on-boarding a new CRM.

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