In the past two years I have laid claim to various titles: student, teacher, student-teacher, and now, copywriter and part-time blogger for an inbound marketing agency. With each switch, I've geared up for entrance into what I was sure would be a whole new world. Yet, in each new position I've found I rely on skills I honed in the last. There seems to be this well of water I continually draw from, one which exists as a source for all writers, even those outside the content marketing industry.
Whether you’re a poet, a proposal writer, or a 10th grade student putting off your literary analysis, you’re sure to save time and face by adhering to these 6 universal writing guidelines:
1. Keep it simple
All texts are written to be read, so be kind to your reader. Excess details and lengthy explanations turn people off. Your teacher doesn't want to know about the hike in the woods that inspired your brilliant thesis and your customer could care less about the ins and outs of the software you’re using to monitor their account. Without neglecting style, use as few words as possible to get your message across.