Copywriting is difficult.
Maybe not difficult like digging trenches or performing surgery is difficult, but difficult like singing or pole vaulting is difficult – it looks effortless, until you try it for yourself.
As a digital marketing agency, copywriting is at the heart of everything we do. Websites, PPC advertising, social media marketing, online lead nurturing – in addition to great design, the success of each tactic is made possible by great copywriting.
There’s a very specific type of copywriting that has consistently proven itself to be very difficult to execute regardless of the client’s industry…
Taglines find themselves in a strange position within our evolving digital marketing industry. They’ve expanded their reach to the myriad digital collateral we work with daily. The highly actionable copy of landing pages, calls to action, even blog post titles are essentially taglines adapted to new media.
That's why we've compiled a short list of 3 Guiding Principles For Writing Great Taglines.