Madison Marketing Group Blog

How To Get The Most Out Of Social Keyword Monitoring With HootSuite

If you’re only occasionally posting updates to social media, doing so directly within each platform works well.

For businesses looking to post frequently across multiple platforms in an efficient way, there’s no doubt that investing in a social media management tool, like Hootsuite, is the way to go.

This post examines an additional benefit of using HootSuite—monitoring keywords through social listening and applying the results to your overall digital marketing strategies.

Read More

3 Guiding Principles For Writing Great Taglines

Copywriting is difficult.

Maybe not difficult like digging trenches or performing surgery is difficult, but difficult like singing or pole vaulting is difficult – it looks effortless, until you try it for yourself.

As a digital marketing agency, copywriting is at the heart of everything we do. Websites, PPC advertising, social media marketing, online lead nurturing – in addition to great design, the success of each tactic is made possible by great copywriting.

There’s a very specific type of copywriting that has consistently proven itself to be very difficult to execute regardless of the client’s industry…


Taglines find themselves in a strange position within our evolving digital marketing industry. They’ve expanded their reach to the myriad digital collateral we work with daily. The highly actionable copy of landing pages, calls to action, even blog post titles are essentially taglines adapted to new media.

That's why we've compiled a short list of 3 Guiding Principles For Writing Great Taglines.

Read More

Should you outsource your social media strategy?

With all the buzz around social media lately, more small-to-medium sized businesses are feeling pressure to make sure they're keeping up with the latest best practices as it gets more complicated to market a business via social media platforms.

If you don’t have a full understanding of what it takes to properly plan, create, and execute an outstanding social media marketing strategy, keeping your social media marketing in-house can be a missed opportunity to use these high-engagement platforms for lead generation.

This post explores what's needed to set up and maintain a successful social media strategy in-house along with what you can expect when partnering with an agency.

Read More