Writing copy is a huge part of a digital marketer’s job, and is an essential responsibility of any business with an online presence. Those of us in inbound marketing spend countless hours creating compelling content to display on our homepage, to post on our blog and to offer in our eBooks.
In their efforts, however, many inbound marketers often neglect one of the most important locations where content appears: landing pages. Landing pages, if you’ll recall, are those web pages where push comes to shove, where visitors to your site either provide you with their contact information or get on with their day.
Writing effective landing page copy, copy that encourages visitors to share their information, is vital to drawing in new customers. As this, of course, is a universal goal of businesses in every industry, those in digital marketing and elsewhere should extend the copywriting efforts they apply in other areas of their websites to landing pages as well.
For tips on how to do so, check out today’s set of best practices: