If there's one thing holding back small business marketers, it's a restrictive budget. Outbound marketing events like trade shows, direct mail and telemarketing are extremely expensive, and too often don't generate enough return on investment to warrant continual use.
Inbound marketing is great way to cut into that important cost-per-lead number, but what if you're a one-person operation with a very limited budget?
Even if time and money are scarce, you can execute a simple, cost-effective inbound marketing campaign. With the new year right around the corner and resolutions flying left and right, there's never been a better time to commit to a sustainable marketing strategy.
By employing the simple digital marketing outlined below in 2013, you'll only need to commit an average of 10 hours and about $100 per month. Here's how to turn your website into a marketing machine and get started with a smart digital marketing campaign in the new year—-on a budget.