Madison Marketing Group Blog

4 Basic SEO Tips for YouTube Marketing and Video Marketing

Video search engine optimization (SEO) may be a little less familiar to many of our readers than regular SEO, but it's certainly no less important. In fact, ever since Google acquired YouTube in 2006, it has invested considerable resources in integrating video results into search results. You've probably experienced the results of this investment yourself after conducting a Google search like this one:

It's for this reason that small businesses that find it difficult to rank for important keywords may want to experiment with adding video to their digital marketing strategy. Longer-tail keywords that were once thought of as unattainable may be much easier to rank for simply by creating an SEO-friendly videos. Remember, Google wants to include video results on results pages, so video search marketing is certainly a strategy worth pursuing for such businesses.

Read More

Building a Franchise Website Around Lead Conversion: A Checklist

How can you make sure your franchise website is ready for inbound marketing?

Oftentimes, franchisors looking to add new digital marketing tactics mistakenly believe they can simply tack on such strategies to their existing website and achieve optimal inbound marketing success.

But because inbound marketing strategies in particular work to drive targeted traffic to your website and then convert and nurture them all the way until they buy a franchise (and beyond), it is essential that your entire website is set up to enable success before you just start blogging.

This post provides a short checklist to make sure your franchise website is truly inbound-ready. 

Read More

4 Reasons Why Buying Followers Is Always A Bad Idea

Whenever I see a a site or tweet promising thousands of free followers at a low, low cost, a lot of questions run through my mind.

How do these companies make any money? How could anyone possibly think purchasing Facebook Likes or Twitter followers is a good idea? What value do these people think they're getting? Do they know it's a scam?

I just don't get it. Buying followers can do a whole lot of bad things, but only one (kind of) good thing: making a number on your profile page higher than it was before. In most cases, that's all your paying for: a different number. And the bad things? Here we go ...

Read More