Video search engine optimization (SEO) may be a little less familiar to many of our readers than regular SEO, but it's certainly no less important. In fact, ever since Google acquired YouTube in 2006, it has invested considerable resources in integrating video results into search results. You've probably experienced the results of this investment yourself after conducting a Google search like this one:
It's for this reason that small businesses that find it difficult to rank for important keywords may want to experiment with adding video to their digital marketing strategy. Longer-tail keywords that were once thought of as unattainable may be much easier to rank for simply by creating an SEO-friendly videos. Remember, Google wants to include video results on results pages, so video search marketing is certainly a strategy worth pursuing for such businesses.