Madison Marketing Group Blog

Do You Really Need That Comma?—A 4-Part Punctuation Refresher

We’re all guilty of making grammatical mistakes whether it's because we’re typing so fast we misspell a word, or we simply never mastered some of the finer intricacies of written English.

No big deal—generally. Most of us can deal with a misplaced comma in a friendly e-mail. But in the context of digital marketing materials put out by a legitimate company, errors are a bit more irksome. We expect businesses to be professional, and rightfully so. Content someone is paid to write should be held to a higher standard than the casual text or email.

Businesses understand that accuracy in their collateral, including grammar and punctuation, increases the trust a reader feels for their company. Yet, continually, errors appear. Why? Not because  writers or reviewers or approvers are lazy but because, quite often, they’re simply unaware of certain errors. 

Here’s a refresher on the simple punctuation structures we so often misuse:

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Attorney Inbound Marketing: The 7 Foundation Blocks, Pt. I

Following is part one of a three-part series highlighting the 7 Foundation Blocks of Inbound Marketing.

You can find the other two parts here and here.

Success with inbound marketing in the legal industry depends on having seven foundation blocks firmly in place prior to kicking off a lead generation campaign.

1. Target Market

2. Key Performance Indicators

3. Keyword Bank

4. Content Depot

5. Marketing-Ready Website

6. Social Media

7. Intelligence Tools

In today’s blog post, we’ll look closely at foundation blocks 1-3 and how they function within an inbound marketing plan for law firms.

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Tracking Inbound Marketing ROI in the Legal Industry

Inbound marketing results in the legal industry can be difficult to track accurately. 

From the client's perspective, choosing a lawyer relies heavily on in-person meetings and consultations to result in a final sale. While digital tactics can be great for leading prospects to an attorney’s office, it doesn't mean closed deals. 

With that said, there are two marketing ROI formulas relevant to legal professionals, and the formula your law firm will use depends on which services you offer and your target clientele.

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Why You Need A Content Marketing Mission Statement

Before we dive into why your company needs a content marketing mission statement, I'll share how our digital marketing agency made the realization we needed one for ourselves. 

 With a rapidly changing industry like digital marketing, our team is always researching how to stay ahead of the curve when it comes to making a difference online. This often leads us to discovering or thinking of what we used to call "really cool ideas". The team would get so wrapped up in the excitement of the initial idea that we didn't always take the time to think about what it meant to our bottom line.

Most always the idea is "cool", but it wasn't always in line with the goals of our agency. We usually discovered this pretty quickly, after the initial enthusiasm died down and we started talking about actual logistics. There were times, however, that we jumped straight into the deep end and poured valuable time and resources into making this idea come to life—only to find out it really didn't fit with our long-term goals or resonate with our ideal client.

 To prevent ourselves from continually falling into this type of resource-wasting, we developed a content marketing mission statement to guide the work we did for ourselves that kept both our goals and the needs of our potential clients at the forefront of what we were doing.

Read on to learn why creating your own content marketing mission statement is a worthwhile exercise and learn how to complete the exercise for your own company. If you're having trouble or get stuck, get in touch. We love to help!

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HubSpot’s New Inbound Marketing Graphic: An Explanation

Inbound marketing software provider, HubSpot, has released a new graphic intended to offer an at-a-glance explanation of the methodology on which their software is based.

Marketing and sales professionals will recognize the graphic as a slight re-imagining of the traditional sales funnel analogy. It’s not perfect: HubSpot would do well to revise the graphic in order to clarify certain aspects of inbound marketing.

But, if you’re curious about the method, or still learning the theory behind inbound marketing, HubSpot’s new graphic (and accompanying web page) is worth a look: it does offer a more comprehensive explanation of the sales process as related to HubSpot’s flagship software than do previous attempts.

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