Why do you engage in digital marketing? It’s cool, it’s convenient, it gives you an excuse to be on Facebook at work?
"I'm hard at work, I swear"
These provisions are incentives, no doubt; but the real reason you’re turning to the web to market your company is the very same reason your company exists at all: to make money.
In the course of your daily work, it’s easy to get caught up in all the other goals, the steps along the path to securing a sale. Digital marketing demands you build a brand, attract leads and continually churn out content.
And while you must certainly focus on all these areas, you cannot forget that success in any is not an end in and of itself. Attracting leads is great, but unless you can convert these potential customers to real customers, you won’t benefit.
This is where the landing page comes in, the often over-looked yet core component of any marketing ready website. Without a landing page, you make it nearly impossible for customers to commit to your brand. Chances are, you know this (or will soon discover it), but merely having a landing page is not enough to prompt conversion.
At this point in the sales process, when you’re so close to sealing the deal, you do not want to drive people away. A poorly constructed page will do so. By avoiding these five common mistakes, you can make sure visitors come to yours to stay.