We’re all guilty of making grammatical mistakes whether it's because we’re typing so fast we misspell a word, or we simply never mastered some of the finer intricacies of written English.
No big deal—generally. Most of us can deal with a misplaced comma in a friendly e-mail. But in the context of digital marketing materials put out by a legitimate company, errors are a bit more irksome. We expect businesses to be professional, and rightfully so. Content someone is paid to write should be held to a higher standard than the casual text or email.
Businesses understand that accuracy in their collateral, including grammar and punctuation, increases the trust a reader feels for their company. Yet, continually, errors appear. Why? Not because writers or reviewers or approvers are lazy but because, quite often, they’re simply unaware of certain errors.
Here’s a refresher on the simple punctuation structures we so often misuse: