Facebook, Twitter, and Google+ each give me a unique rundown of what is happening with the people and organizations I interact with in a variety of ways. While some of these interactions are purely social in nature, others carry the power to influence my behavior as a consumer the moment I crawl out of bed in the morning. Assuming your company has scored some followers through social media, you can begin to mold them into an active group of fans.
Outside the social media environment, you’ll be hard-pressed to find such a space that fuses personal interactions with exposure to commercial interests and presents them together as equals. In this respect, the act of scrolling through the seemingly endless lists of status updates and tweets creates a challenge for those who don’t want to be skipped over:
• How can I maximize the chances of being noticed by those who follow my activities?
• How can I turn my army of fans into something more?