Madison Marketing Group Blog

3 Ways To Get More Out Of Your Social Media Followers

Facebook, Twitter, and Google+ each give me a unique rundown of what is happening with the people and organizations I interact with in a variety of ways. While some of these interactions are purely social in nature, others carry the power to influence my behavior as a consumer the moment I crawl out of bed in the morning. Assuming your company has scored some followers through social media, you can begin to mold them into an active group of fans.

Outside the social media environment, you’ll be hard-pressed to find such a space that fuses personal interactions with exposure to commercial interests and presents them together as equals. In this respect, the act of scrolling through the seemingly endless lists of status updates and tweets creates a challenge for those who don’t want to be skipped over:

• How can I maximize the chances of being noticed by those who follow my activities?

• How can I turn my army of fans into something more?

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How to Write Effective Website Copy: A 4-Point Checklist

Writing website copy for your business can be a challenge. With constantly changing recommendations for SEO (search engine optimization) and the need to provide a modern and valuable experience for your website visitors, it can be hard to know where to begin. 

This post covers four basic best practices to follow when planning and writing copy for your website. And while Google's recommendations for smaller search signals are always fluctuating, you can rest assured that these tips are in line with the bigger picture of how your customers search for, explore, and find businesses online.

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3 Ways To Boost Your Small Business Through Content Alone

As the marketing world wakes up to the fact that the Internet’s endless sea of data has essentially commoditized users’ attention, the importance of having superior content cannot be overstated. This rings especially true from the perspective of a small business owner struggling to carve out their own piece of the market no matter how local or global their scope may be.

Content marketing is essential to just about every aspect of your small business’s online persona. Depending on the specific demographic of your consumers, the Internet might very well be the primary medium by which people conduct business with you. From your “about” pages to product or services descriptions and social media profiles, keeping your content engaging needs to be a high priority.

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4 Tips For Finding Interested Customers

Ask your parents what marketing was like when they were growing up. Chances are they’ll tell you about the corny commercials, the increasing use of billboards, and the dinnertime phone calls. And while you can surely relate, as these outbound strategies are indeed still used, you have to admit they’re a lot less common.

Companies across industries are trading out old school strategies for inbound marketing techniques. Why? Well, as your parents will be quick to testify—traditional tactics don’t work. Outbound marketing (generally) is annoying and interruptive. Billboards, cold calls, and mailings send a message, sure, but it is one that falls on many closed ears.

Though outbound techniques allow companies to reach a large audience (you can’t miss a billboard), it’s the wrong audience. The random passer-by or bored channel changer is, more often than not, uninterested in the message they see.

Inbound marketing is designed to attract customers who are interested, to reach only those who want to buy. By honing in on this audience you can save your company some serious time and money.

Here are 4 ways to reach the right customer:

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4 Ways To Increase Blog Engagement Through Support Strategies

Having the best quality content you can possibly craft is without a doubt the best way to attract visitors and spark engagement on your blog. That said, the medium of the web blog is much more open and fluid in its creative capacity than just a space to display text and media.

In order to truly get the most out of your blog in a late Web 2.0 era characterized by sharing and open movement within complex link structures, it’s necessary to devote portion of your creative energy to other avenues of blogging besides content creation.

Unless you’ve consistently written earthshattering blog articles time and time again, you should probably consider investing in some of the supplementary aspects of blogging and content distribution. Here are a few places to start:

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Learn How to Use Your Blog to Nurture Existing Leads

This post examines how to use your blog to nurture existing leads and engage with customers in addition to bringing in new visitors through search.

When blogging is discussed in the context of digital marketing, the conversation tends to focus on a blog's ability to attract visitors and convert them to leads. The basic idea being that you write about topics that your ideal customers may be searching for as they begin their search for a solution to a problem. 

From there, the standard inbound methodology prescribes that you present visitors with basic level information within your blog post, encourage them to learn more by converting on some type of content offer, and then continue to nurture them through additional offers until they close as a customer. 

But what if you could rely on your blog to do more for you than just bring visitors to your site? 

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How To Use Inbound Marketing With Limited Resources

Not every company always has the resources to invest in multiple avenues of marketing simultaneously. This quickly becomes in apparent when you begin implementing inbound strategies on a regular basis. Continuously crafting original content, maintaining relationships with customers, clients, and colleagues via social media, and designing eye catching visual graphics requires a dedicated team who can keep up with routine workloads.

In addition to managing constant upkeep, inbound marketing teams need to be creative on a regular basis. Knowing what people want to read and then writing content and designing web elements with SEO in mind can be a tricky endeavor to undertake day after day with success.

For those companies that still consider themselves in the “startup” stage of life, those who don’t see themselves adding full-time marketing teams onto their staff soon, or for those who are experiencing turbulence with their businesses and are looking to consolidate, it may be necessary to choose one particular marketing action to focus considerable effort on. Two popular avenues of inbound marketing that can be tackled independently of one another are SEO and social media. Here’s a breakdown of the benefits of each:

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4 Tips For Leading A LinkedIn Group

Recently I discussed the business value of creating a LinkedIn group. In short, hosting such a group allows you to showcase your thought leadership, gain high quality leads, and communicate effectively with prospects.

As I stated at the end of this last post, I don’t intend to convince you of the value of a LinkedIn group only to leave you in the dark about how to create one.

Here I’ll divulge the practicals—the building blocks you need to create and manage a LinkedIn Group that will help you attain the reputation, resources, and leads you desire.

If you've been managing a group for a while and, whether due to misinformation or neglect, you aren't reaping these rewards, a few simple tweaks can get you back on track.

Here are 4:

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4 Ways To Draw More Leads From LinkedIn

Sweet! Four people have downloaded our new eBook since yesterday.

Awesome; who?

Um… I don’t really know. There’s a Wendy from Waubesa, a Billy Young…

Oh; okay.

Sound familiar? If you’re routinely engaged in lead generation, you’ve probably had a conversation similar to this one. Everyone’s pumped at the beginning (yay, new leads!), but excitement quickly fades once everyone realizes no one has any idea whether or not these leads are credible.

Wouldn't it be nice if the leads you received could be easily identified as high quality? If they came from within your industry and were attached to names you recognize?

By increasing your lead generation efforts on LinkedIn, the social site where users are most likely to be business professionals, you can draw more of these targeted leads.

Whether you have yet to make a profile or you've been active on LinkedIn for years, making the following 4 efforts will bring you more of the leads you want:

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