Madison Marketing Group Blog

3 Website Changes that Help Generate More Leads for Law Firms

The task of attracting the attention of prospective clients in the legal industry has gone through a radical shift in recent years.

The combination of Google’s highly refined search functions and a cultural integration of using Google as a primary means of finding help and answers has made maintaining an updated web presence essential to every service industry concerned with satisfying people’s needs.

This post covers three ways to help your law firm stand out online and get the attention of prospective clients actively searching for your services.

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How Wisconsin Businesses Can Use Facebook

Alright, so your Madison business has a Facebook page, but there's not a whole lot going on on it. What gives? A study by the Nieman Lab says there are a couple types of local stories you can share and posts that get more likes, comments, and shares than others, so if you want more engagement on the part of your followers, read on to find out what you can do.

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Best Alternatives To Cold Calling

Few would argue that the marketing environment hasn’t undergone profound changes since the internet gained the kind of cultural traction it has today. By simply navigating from website to website, users are exposed to a media atmosphere unlike anything that existed in the 20th century. The ability to tailor content toward a particular audience rather than casting dragnets into seas of uninterested prospects allows marketers to abandon techniques like cold calling and instead focus on attracting attention through the virtue of genuine interest.

This is the philosophical difference between the traditional “outbound” marketing method and the newer inbound strategy. In practice, it can actually save marketers a substantial amount of time, which would otherwise be wasted on hopeless prospects.

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How To Build A Better Law Firm Website

In the legal world, public outreach is a key component to building a consistent catalog of clients. This undoubtedly means your law firm needs a website.

For attorneys who are less than tech-savvy, it’s important to understand that the sort of website that would fly years ago is a far cry from the necessities of today’s best practices.

If you've had the same website for years, read on to learn how best to bring your website in line with today's standards and use it to generate leads.

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Reviews: Best Practices for Asking for Them

Now that we've established how important reviews are for not only generating leads and encouraging business, but also helping your business appear higher up on search results, let's take a look at the best practices for asking for them.

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Best Blogging Practices For Attorneys

The legal industry has embraced blogging for the better part of a decade as it provides a great way to attract prospective clients who use search engines to find answers for legal advice. With effective SEO in place, a law firm can use a blog to engage with the public in a way that wasn’t possible before the internet.

Here are four of the most effective blogging practices lawyers can use to maximize the engagement they see on their blog:

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How-To Tuesday: Optimize Blog Posts for Better Search Engine Visibility

Get our comprehensive guide to content marketing to learn how you can use blog posts and another online content to attract prospects and convert leads.

Transcript

This is kind of a "back-to-basics" screencast, but it's important nonetheless. I know a lot of marketers who maybe come from more traditional marketing background aren't sure how this all works.

This is a post on our site one of my co-workers wrote yesterday. As you can see we use Wordpress as our CMS (content management system). This is going to vary for your CMS but this is what the back end of Wordpress looks like in a blog post if you've never seen that before.

The two most important elements Google looks at — maybe not the most important elements, but two of the most important elements Google looks at when ranking individual pages are the meta title and meta description.

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Facebook: Why A Fan Page for Your Business is No Longer Optional - Part 2 of 2

Confused about the differences between Personal Profiles and Fan Pages? Check out the previous post in this series to learn more about them.

In all honesty, having a Fan Page for your business hasn't really been optional for a few years now, at least if you want to market your business successfully. Personal Profiles simply do not cut it. Even if it weren't illegal for you to advertise your business on your personal profile, it would still be tacky and annoying.

When your friends log into Facebook, they don't want to see your business. They want to see you. Certainly, your business is a big part of your life, but if all you post are ads and links to your business' website, then you're doing Facebook wrong. (People get bombarded enough by ads everywhere else on the internet. They're trained to spot them out and ignore them when they're inexpertly placed.)

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5 Essentials To Maintaining A Company Blog

Blogging can seem like a daunting endeavor to fully undertake for many businesses. The creative energy and time necessary to take on a serious blog can be enough to turn people away from it.

With millions of blogs competing for attention, it’s easy to justify not getting involved because you don’t see yourself creating the kind of content that will draw eyes to your posts.

If this rationale is resonating with you, it’s important to understand that in terms of building a stable brand, B2B companies that blog even just once or twice a month generate 70% more leads than companies who don’t even bother blogging at all. The deal gets even sweeter the more you invest in it. Those that go from a weekly post rate to 6 to 8 posts a month usually see their leads almost double.

In order to pull in the kind of attention you’re looking for, an effective content marketing strategy is the key to success online. Here are 6 guidelines you should utilize to use your blog to its fullest potential:

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Facebook: The Personal Profile vs. The Fan Page - Part 1 of 2

This post was originally published in 2013, but was edited and updated for relevancy in November 2016.

Facebook's reach is huge. The tech giant boasts more than 1 billion monthly active users, and many of them are using it to connect with the brands and businesses they buy from.

So if you want a piece of the action, you're going to have to put your business on Facebook as well. However, you can't just create a profile page for it the way you would for yourself.

You must create a Facebook page for your business, or what's commonly called a "Fan Page." What's the difference between business and personal Facebook pages? Well, read on and see.

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