Writing a click-worthy title or headline is easier said than done. And generating a lead based off of that click is even more challenging. Read on to learn six things you can do to make your first impression count and keep visitors engaged by providing something worthy of trading their contact information.
Pay-per-click advertising, sometimes abbreviated to PPC, is a digital marketing technique that has been around for almost as long as search engines have existed, but should your law firm start (or continue) paying for it? Does it work? Is lawyer PPC worth it? Let's take a look.
Regardless of the variety of work you do as an accountant or financial manager, engaging with prospects online is an absolute necessity in today’s world.
If you’ve already established a website that hasn’t been generating the amount of business you think is possible, or if you are in the initial stages of crafting your first webpage, it’s useful to start from the perspective of your ideal client.
This post focuses on what you need to include on your accounting website to build client trust and generate leads.
It's undeniable that Facebook is a necessary and important part of any digital marketing campaign. With over 2.3 billion users from countries the world over, the potential reach that Facebook gives businesses is irresistible. But there are certain things your firm can do with your Facebook page that will earn the trust of your fans and that will increase visibility and engagement among them.