For small businesses who may be struggling to navigate through particularly turbulent times, budgeting for the foreseeable future usually involves scaling back the more non-essential parts of your business operations and finding the most effective solutions to deal with shaky finances.
If your business benefits from a strong online presence whether through a dedicated website, blog, or social media platform, investing in the effort to publish more than just text copy is a great way to boost engagement without breaking the bank.
Where’s the value in video?
Video-based media is quickly becoming easier and less time consuming to produce with the introduction of a wide variety of free or inexpensive software tools designed specifically for amateurs to learn and use. Specifically for product-based businesses as well as those who provide more complex services to clients, video often proves a more effective medium for conveying intricate concepts when text can become convoluted and difficult to follow.
If video and multimedia content in general has always seemed like a lesser accessory in terms of its effectiveness to rouse your audience, you might want to reconsider after looking at some eye opening stats:
• Blog posts that include some kind of video content attract about 3 times more inbound links than plain texts posts.
• Viewers spend 100% more time on webpages that feature video content.
Let’s look at some of the ways you can utilize video quickly and inexpensively: