Although I’m using local Madison small businesses as my target here, these tips pertain to any small business around the country looking to attract more eyes to their website through inbound means.
If you’re totally clueless as to what Search Engine Optimization (SEO) pertains to, familiarize yourself with the concept here. Like almost any other dimension of digital marketing, SEO is a dynamic component of a broader ever-changing online environment, so it’s essential to routinely check out what new changes are taking place and reorient your strategy accordingly.
Similarly, this may be helpful to businesses that integrated some SEO in the past and are looking for some ways to update their optimization.
1. Use web analytics to track and compare your traffic