As web content publishers turn increasingly toward more visual ways to communicate ideas and showcase products with readers, questions about the differences between text and multimedia commonly come up. One of the biggest questions looming over the discussion of moving toward a more visual content style is whether or not visual media are capable of being optimized for search rankings to the same degree as text.
Whether your videos take the form of personalized vlogs, or more business-influenced tutorials, guides, or product videos, there are a number of tools available to give your videos an SEO boost. Don’t be satisfied with the videos simply sitting on your site for the occasional passerby to notice.
From a marketing perspective, video content gives businesses a unique way to grab traffic and brand yourself. With so many other businesses ignoring SEO considerations completely, simply adhering to some simple optimization steps will give you a good chance of getting ahead.