Your landing page is a crossroads for conversion. After journeying through the billions of pages on the internet, somehow, someway, a prospect has come to yours, and they're probably being reminded by their phone, their spouse, their pet, their boss, their kid, or their friend that they don't have all day to make decision about which way to go.
They could go the way you want them to, by filling out a form with their information or buying a product or signing up for a service. But they could also turn away, or put the decision off, until they forget about where they were before and never see your business again. So what can you do to your path at the crossroads to make them come your way?
Let's take a look!