Madison Marketing Group Blog

3 Advantages To Outsourcing Your Franchise Content Creation

Keeping your franchise website attractive to quality leads can take a lot of work from week to week—work that’s rarely a walk in the park. 

Updating your franchise blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job.

But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t fit into the budget. 

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3 Tips For Streamlining The Franchise Sales Process

Whether you’re a new franchise company trying to make the best initial investment possible, or an established brand looking to shift your marketing strategy to better reflect today’s market, there are a number of options available to help make the most of the resources you have.

If you aren’t familiar with recent findings from the Annual Franchise Development Report, the numbers regarding franchise lead sources might jump out at you:

Internet sales are accounting for about four of every ten franchise sales in the United States.

Compared to the numbers of past studies, it’s clear franchise lead generation in general is changing from a practice that finds customers to one that focuses on them finding you.

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Digital B2B Marketing: Create A Content Strategy For Long Sales Cycles

High tech product and service sales don’t happen quickly.

They almost always require companies to manage long sales cycles involving careful nurturing at each stage of the process. 

More and more, B2B––high tech or otherwise––are relying on web leads as the primary source of potential customers.

Considering the company website has become the go-to place for those looking to learn about a specific product or service, companies that develop a content strategy targeting their ideal buyers are the ones who are moving up search engine result listings, getting their content shared and talked about through social media, and ultimately attracting the kinds of qualified leads sales teams can work with closely. 

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Why Your Franchise Needs A Blog: SEO and Lead Conversion

As a small to mid-size franchising company trying to grab leads online, you know how hard it can be to push yourself to the top of search engine results. 

With prospective franchise owners turning to the web more than any other source to find the right opportunity, getting yourself noticed in search engine results is key. 

Google is constantly changing the way it ranks search engine listings, but each change they make underscores a very obvious goal: Websites that stay relevant with great content get to shine at the top. 

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Improve Franchise Web Content By Defining Your Ideal Candidate

It’s easier than ever for businesses to design professional-level websites that fit any budget.

What’s more difficult is turning those websites into lead generation tools you can use to grow your franchise.

While great web design is essential for branding and navigation, it’s the site's content that ultimately attracts the attention of search engines and prospective franchisees eager to learn about the opportunity.

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