Storytelling is a fundamental part of how we communicate with one another. It has a huge effect on our thought process, and when it comes to selling, it can have a profound effect on our decision making process.
Stories, and more broadly, originally written, thoughtful content has been a main focus point in Google’s journey to bring better content to those who use search engines to get answers.
This means today, you’re much more likely to see original content pushing past the kinds of highly branded, brochure-esque pages that don’t provide the same level of quality information when searching for franchise opportunities online.
For franchises in particular, this push towards original stories and other types of content is actually a benefit to franchise lead conversion in more ways than one. Let’s explore why.