You’ve taken the time to build out your franchise website with a wealth of information you know will attract the serious prospects, but all of that content means very little when there’s no clear next step these buyers can take after getting interested.
I’ve talked about the first vital piece of the conversion puzzle—calls-to-action—and how in many ways, they’re the first step visitors take to becoming a lead.
So, what’s next for these soon-to-be leads?
Where does actual lead conversion take place?
The real point of conversion happens on the franchise landing page. Keep reading to learn how to craft a landing page on your franchise website designed to convert leads.