Madison Marketing Group Blog

3 Ways Franchisors Can Use Franchisees to Inspire Web Content

If your franchise website isn’t generating the quality leads you know are out there, ask yourself a simple question:

If you were looking to make a serious investment in a franchise company, would you be swayed by what’s available on your website? 

If there’s a shred of doubt in your mind, chances are your website visitors might be feeling the same way. 

The first place to start thinking about improvement is content creation. This is by far the biggest problem with the majority of franchise websites trying to reel in serious buyers and generate qualified franchise leads.

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Why Landing Pages Are Essential to Converting Quality Franchise Leads

You’ve taken the time to build out your franchise website with a wealth of information you know will attract the serious prospects, but all of that content means very little when there’s no clear next step these buyers can take after getting interested.

I’ve talked about the first vital piece of the conversion puzzle—calls-to-actionand how in many ways, they’re the first step visitors take to becoming a lead.

So, what’s next for these soon-to-be leads?

Where does actual lead conversion take place?

The real point of conversion happens on the franchise landing page. Keep reading to learn how to craft a landing page on your franchise website designed to convert leads.

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Using Calls-to-Action To Maximize Lead Volume On Your Franchise Website

We’ve talked at length about the importance of developing a content strategy built to attract serious franchise buyers combing the web for an opportunity that speaks to them.

The second logical step in the inbound methodology is converting those interested visitors into leads you can nurture through the franchise sales process and eventually close—the final step of the inbound process.

This post will focus squarely on how to create a compelling call-to-action that will earn the clicks of your website visitors, leading them on the start of their conversion path. 

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3 Marketing Metrics Franchisors Should Be Focusing On

Marketers have struggled to zero in on truly meaningful metrics for years. Before technology made it possible to track and analyze the performance of your marketing efforts, assessing the team’s impact on sales was extremely difficult if not impossible.

Even with all of today’s extremely powerful digital management tools, many franchisors still find themselves in the dark when it comes to metrics that matter. While it may seem trivial, looking at the wrong numbers can mean sticking to ineffective strategies or failing to realize marketing successes when they happen. 

Let’s take a closer look at the wrong way to approach reporting as well as three of the most important metrics you should be paying close attention to each month.

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