If your franchise website isn’t generating the quality leads you know are out there, ask yourself a simple question:
If you were looking to make a serious investment in a franchise company, would you be swayed by what’s available on your website?
If there’s a shred of doubt in your mind, chances are your website visitors might be feeling the same way.
The first place to start thinking about improvement is content creation. This is by far the biggest problem with the majority of franchise websites trying to reel in serious buyers and generate qualified franchise leads.