Madison Marketing Group Blog

The First Steps To Online Franchise Reputation and Review Management

Selling franchises isn't what it was years ago. Although referral networks and franchise brokers are still very viable lead generation channels, a new source has taken the top spot.

According to Franchise Update’s 2014 Annual Franchise Development report

“The internet––at 42 percent––continues to dominate as the top source for franchise sales, identical with last year.”

Taking a closer look at the research, the statistics show other online sources like ad portals are actually losing out to organic traffic. In other words, more people are using Google to find franchise opportunities based on specific search criteria rather than navigating through hundreds of listings on web portals.

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4 Quick Landing Page Fixes To Increase Franchise Website Conversions

Franchise websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential. 

If you’re not familiar with landing pages, these are simply the website pages where your visitors can submit their information in exchange for something. That something could be a whitepaper, demo, or promise that you'll contact them directly.

If you’re intent on building a franchise website designed to attract and convert the serious buyers out there, it’s crucial to make sure you’re leading interested visitors to landing pages they can use to take the next step.

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How to Get Your Franchise Team On Board With Inbound Marketing

No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.

If you’ve been researching new ways to market your franchise opportunity, you’ve probably come across inbound. 

For those who see real value in the kinds of content and engagement marketing inbound is all about, you may be thinking about how to get over a new obstacle: the rest of your team. 

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The Pros and Cons of Doing Inbound Franchise Marketing In-House

Inbound marketing can work for franchises looking to gain traction when web leads are few and far between, but can be a challenge to implement in-house.

This post will walk through the pros and cons of taking on an inbound marketing program yourself vs. outsourcing it to a dedicated inbound marketing agency.

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