Madison Marketing Group Blog

3 digital Marketing Strategies Franchisors Can Provide to Franchisees

As a franchisor, your main focus is selling more franchises. But, it's worth taking a step back and examining the digital marketing guidelines and processes you're providing for your franchisees as most franchise buyers are not digital marketing experts. 

 This post covers three digital marketing strategies you can include in your franchisee marketing plans, sure to increase lead volume for your franchisees and make your franchise an enticing option for those without the knowledge to create their own digital marketing plan.

Here are three strategies to put in place to help your franchisees reach more customers and promote themselves effectively.

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How to Boost Franchise Lead Generation With Lightly Branded Content

For those who grew up in the “golden age” of branding years ago, it may seem totally reasonable to carry the traditional idea of a strong brand association into the content you create and publish online today.

After all, you’re proud of the brand you’ve built through years of growing the business into what it is today—a name that deserves the exposure it’s earned.

But for prospective franchisees taking to search engines like Google to find the right opportunity, branding is likely not near the top of the list when it comes to what matters most in a company they’re learning about for the first time.

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3 Reasons Social Media Management is Still Valuable For Attorneys

If you’ve been marketing your law firm online, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years. 

What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form. 

Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.

Instead, these spaces have become important channels attorneys (especially solo and small firms) can use for some crucially important marketing tasks that might not even be on your radar. 

Let’s explore why it’s worth it to attorneys to stay active on social media despite a lack of visible engagement in the form of “likes,” comments, and shares. 

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6 Formatting Tips for Optimizing Your Franchise Blog Posts

This post covers six must have elements for your franchise blog. Each of these impact not only your user's experience, but your place in search results as well.

Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years. 

If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible. But, like anything in life that is worthwhile, it makes sense to slow down and make sure you have everything covered. 

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How to Boost Your PPC Conversion Rate on Franchise Landing Pages

This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.

There's no worse ad experience than clicking through on a promising ad and arriving somewhere unhelpful. This could be a website's homepage, an page unrelated to the ad itself, or simply a very poorly designed landing page. 

This post will take a closer look at how to improve your PPC conversion rates by providing a positive landing page experience to your visitors.

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