Madison Marketing Group Blog

How to Create a Content Promotion Strategy to Reach a Larger Audience

Inbound marketing has exploded over the past few years, and with it has come an explosion of content across the web.

Since content is the driver of inbound’s success, it’s no surprise we’ve become swamped with it as companies rush to meet the highly informed customer on their own turf. 

But inbound’s massive explosion has created a problem as ironic as it is uncomfortable for many content marketers to admit:

As more content makes its way out there, it’s become more difficult to get noticed amidst the noise.

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3 Bad Email Marketing Practices Keeping Readers from Clicking Through

Whether it’s the typical embarrassing relative who shows up during the holidays or the colleague whose jokes simply aren’t funny, we all deal with embarrassing situations that make us uncomfortable. 

While strange relatives and cringe worthy co-workers are something we take in stride, you may have a bigger problem on your hands if your teeth clench every time the topic turns to your email marketing results in company meetings. 

If you can relate, don’t worry.

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How Brand Journalism Can Transform Franchise Lead Generation

If you’ve never heard of “brand journalism” before, this little brain test should give you a good idea of how it works:

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3 Ways To Bring A Dead Content Marketing Strategy Back to Life

I probably don’t have to tell you that putting an online marketing strategy in place that actually impacts your bottom line is getting harder each day.

The explosion of inbound marketing is, ironically, making it harder to actually be successful since the web is being flooded with content in a race for attention and engagement among target buyers. 

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3 Ways To Bridge The Gap Between Marketing and Sales

“Man, these leads stink, none of them close,” says the salesperson.

“Sales keeps dropping the ball on all our leads––it’s all credit and no blame with them,” says the marketer. 

You’ve seen it before––the age-old divide between the sales and marketing. It’s a feud that can grind your company’s growth to a halt if both teams can’t get on the same page and work in harmony. 

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