Madison Marketing Group Blog

Beating Big Brands to the Top with a Smart SEO Strategy

If you’re a small to mid-sized brand, competing with industry heavyweights online (and elsewhere) can seem like a virtually impossible task. Search for any popular product or service and it doesn’t take long to realize big brands have a chokehold on the basic keywords people are searching for.

Depending on what these keywords are, this big brand dominance can consume the entire front page of results and beyond.

What’s more, the sites that rule search results often don’t adhere to all those crucial SEO “necessities” marketers and SEOs say are key.

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4 Mistakes Keeping Visitors From Moving Past Your Homepage

As search engines get better at connecting consumers' questions to companies with answers, it’s up to businesses to create the kinds of websites web-savvy consumers want to explore.

For most traffic coming to your website––especially new visitors––the homepage is your site’s front door, the gateway to the network of “rooms” that makes up your website.

Just like in the real world, no one arrives at your house only to admire the door––they want to go inside. The same is true for websites. 

When you ask businesses what the “goal” of their homepage is, people tend to stumble trying to come up with a clear answer. This confusion over the homepage’s purpose is one of the main reasons so many company homepages are so poorly executed. 

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