Landing pages are all over the web, but very few are actually designed with best practices in mind. Marketers have had years to test and compare all kinds of landing pages to figure what works and what doesn’t and today, we can clearly see the patterns common among the most successful pages out there.
In an effort to nail down exactly how to maximize the probability of getting a conversion on the page, the folks over at marketingexperiments.com analyzed over 10,000 trials of landing page testing in order to extract a single “formula” for the correctly optimized landing page.
Before I go any further, you don’t have to be a whiz at math in order to grasp this and apply it yourself. I'm absolutely awful with numbers so if I can do it, you can do it.