How to Create Truly Educational Inbound Content

As we dive deeper into a new year, marketers love to let us know what new trends, techniques and developments will be essential throughout the coming months.  

So instead of pumping out yet another inbound to-do list for you to pin up on the bulletin board (here's a good one by the way), I thought it might be refreshing to revisit what makes all these efforts work in the first place no matter what shape they take.

Specifically, I'm talking about ensuring the content you’re creating educates your audience while generating the trust and authority needed to let them know you're offering a real solution.

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