B2B Micro-Moments: 3 Ways to Be There for Prospects In a Pinch

In 2014 mobile internet usage surpassed desktop use for the first time ever. Since then, we’ve been staring at our phones even more.

This shouldn’t be much of a surprise, though. Smartphones give most of us what we needed from our desktops and laptops without being tethered by cords and cables. What we didn’t expect was just how fast the mobile transition would come––especially marketers.

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