Madison Marketing Group Blog

5 Digital Metrics That Are Only Serving Your Vanity

The knowledge of yourself will preserve you from vanity. - Miguel de Cervantes

I'll be the first to admit it: I'm as guilty as anyone on focusing on digital metrics that paint a pretty picture, instead of those that provide real, actionable knowledge.

It's an easy habit to fall into, especially when the knowledge to be gained may not necessarily be something your boss wants to hear.

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Why You Should Gate Your Best Website Content

So, you've got a great new piece of content. It's been written and edited. It's been designed and approved. You can't wait to let your website visitors get their hands on it.

Now it's time to push it live. Or is it?

Have you considered gating your content to make it so visitors need to fill out a form before downloading it?

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A 3-Step, Data-Driven Process For Informing Smart Website Design

Too often, marketers make website design and user experience decisions for the wrong reasons.

A good website should, at once, teach potential customers about your product or service in a way that feels natural, help users find what they're looking for without effort, and help you meet business goals.

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