Great marketers know they need to define their ideal customers before engaging them. In the inbound world, these are called buyer personas. And while personas are central to creating inbound content, serving real prospects valuable information in the right place at the right time can be tough work without the right tools.
If you’re using HubSpot, you’re in luck. You already have just such a tool waiting for you in your portal: smart content.
Smart content allows you to intelligently serve up particular messages and offers exactly where prospects need it in the sales cycle without interrupting their experience.