Each year, Buzzsumo uses data from its trending content software to identify the kinds of B2B content that get the most shares and likes.
Many of the sessions at this year’s Inbound Conference covered the topics we’ve come to expect to hear about there.
Whether it’s deciphering search signals, modernizing our selling strategy, or making use of all the data we collect, Inbound is our chance to refresh ourselves on concepts that evolve faster than many of us would like to admit. But this year, a relatively new topic cropped up among the old standbys: Social Advertising.
What's the first thing you do when you're looking for a local business to help you solve a problem?
Making an investment in a digital marketing campaign centered around the inbound methodology is a long-term play.
Why don't I see my website when I do a Google search?
For such a simple question, the answer sure is hard to nail down.
Google processes 40,000 of our searches per second worldwide, but even the most seasoned search engine optimization (SEO) experts among us can't predict how the search results are ranked any better than a coin flip.
That said, learning the basics of search engine functionality and a bit about how people use search engines will give you a better understanding of the context of the answer to your question, if not the answer itself.
The knowledge of yourself will preserve you from vanity. - Miguel de Cervantes
I'll be the first to admit it: I'm as guilty as anyone on focusing on digital metrics that paint a pretty picture, instead of those that provide real, actionable knowledge.
It's an easy habit to fall into, especially when the knowledge to be gained may not necessarily be something your boss wants to hear.
So, you've got a great new piece of content. It's been written and edited. It's been designed and approved. You can't wait to let your website visitors get their hands on it.
Now it's time to push it live. Or is it?
Have you considered gating your content to make it so visitors need to fill out a form before downloading it?
Too often, marketers make website design and user experience decisions for the wrong reasons.
A good website should, at once, teach potential customers about your product or service in a way that feels natural, help users find what they're looking for without effort, and help you meet business goals.
In the last decade, local small businesses have experienced a fundamental shift in the way customers find them.
Are you in charge of blogging for your business? If so, I have good news and bad news.