Inbound Marketing Blog

Madison Marketing Group

Content Marketing

5 Ways to Refresh Your Digital Marketing Strategy in 2018

If this year's digital marketing strategy looks the same as it did two or three years ago, you're likely missing out on new tools and techniques that have made their way into the modern marketing arsenal.

While the core mission of digital marketing remains the same as it always was, changes in how we interact with online content (and the sheer amount of it) have prompted marketers to find new ways to accomplish it.

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The 5 Best Ways To Generate B2B Website Content That Drives Search Engine Traffic

For something that can work so well, executing a B2B website content marketing campaign sure can be difficult.

First, you have to figure out to what to write about. It's easy enough to list out your most important target keywords or talk to your sales team to see what customers are asking about.

But then you have to take those ideas and convert them into content that people actually want to read, and that has a chance to make it into potential customers' search engine results.

There's also a sometimes-prohibitive time commitment involved with B2B content generation. It takes a long time to write quality content, not to mention any social promotion, ad promotion, or outreach programs that are part of your post-publishing plan.

So how can you be sure the content you're producing worth the time investment and worthy of search engine placement? These five strategies are typically where we start for our B2B clients that are new to content marketing.

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How to Put Value Back in Your Value Proposition

If you feel anything but confident in your value proposition, it's worth revisiting.

Great value propositions offer a clear, concise and compelling answer to a seemingly simple question: Why should people buy from you?

From your perspective, the answer may seem obvious. But in this case, obvious answers are rarely the best. It can take some serious work to arrive at a great value proposition.

To save you time trying to figure out what's missing from yours, we highlighted the common patterns present in the best ones out there to show you what's powering their success.

Here's some recommedations based on we found works best.

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5 Ways to Add Video For More Engaging Website Content

 

Data from Wyzowl indicates that when both video and text are available on the same web page, 69% of consumers would prefer to watch the video to learn about something.

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How To Create the Kind of B2B Content Proven to Earn Shares and Links

 

Each year, Buzzsumo uses data from its trending content software to identify the kinds of B2B content that get the most shares and likes.

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5 Short-Term Benefits of Making a Long-Term Digital Marketing Investment

Making an investment in a digital marketing campaign centered around the inbound methodology is a long-term play.

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Why You Should Gate Your Best Website Content

So, you've got a great new piece of content. It's been written and edited. It's been designed and approved. You can't wait to let your website visitors get their hands on it.

Now it's time to push it live. Or is it?

Have you considered gating your content to make it so visitors need to fill out a form before downloading it?

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Blog Post Checklist: 5 Data-Backed Attributes Every Blog Post Should Have

Are you in charge of blogging for your business? If so, I have good news and bad news.

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Facebook Is Booming as a Content Discovery Engine — What It Means for Marketers

It may be hard to believe, but Facebook is now the 2nd most common way people catch up on the kind of news they regularly consume:

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Why it Pays to Go All-In on Inbound Marketing

Too often we talk to marketers at B2B companies that think creating one awesome blog post a month is all it takes to start making hay online.

This strategy might work if you're using a ton of time between blog posts to actively promote each one with social media and link-building campaigns, but the truth is, doing a “little bit” of inbound is like playing it safe at the poker table––you might do okay, but you’ll never win big unless you get really lucky.

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