How many e-mails do you send each day? How much time do you devote to each? Proportionately there is likely quite the discrepancy. And understandably so—demands are high and our time is limited. Communicating via e-mail is quick and that’s largely why we love it.
With the click of a key you can send a message to a million people (should you have so many contacts). It’s astonishing, really, but I find that too often we get caught up in the speed of this service and forget to slow down when we ought.
I receive anywhere from 10-15 e-mails each day, and in scanning them I almost always stumble upon some error—a spelling mistake, a misused word, incorrect punctuation, something which alerts me the sender of the message didn't craft it with much care. Normally, this doesn't bother me (I've been there). But were I to receive a message from a company, marketing a product or offering a service, and one of these red flags popped up, I’d hit delete pretty quickly.
So marketers take note: when using e-mail as a means of marketing, slow down. It’s easy to make mistakes when you’re moving 100 mph, but it’s equally as simple to get it right if you only take a breath. Here are a few common mistakes marketers make when e-mailing. Be wary of making them in your messages and you’ll ensure your e-mails serve as intended.