Inbound Marketing Blog

Madison Marketing Group

Email Marketing

What Should You Include in your Company Newsletter?

I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:

  • Too many emails!
  • Too salesy!
  • Boring content
  • And the worst - all of the above
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3 Bad Email Marketing Practices Keeping Readers from Clicking Through

Whether it’s the typical embarrassing relative who shows up during the holidays or the colleague whose jokes simply aren’t funny, we all deal with embarrassing situations that make us uncomfortable. 

While strange relatives and cringe worthy co-workers are something we take in stride, you may have a bigger problem on your hands if your teeth clench every time the topic turns to your email marketing results in company meetings. 

If you can relate, don’t worry.

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Reviews: Best Practices for Asking for Them

Reviews are becoming increasingly important for not only generating leads and encouraging business, but also helping your business appear higher up on search results.

This post examines the best practices for asking for reviews.

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