If you’ve never heard of “brand journalism” before, this little brain test should give you a good idea of how it works:
As a franchisor, your main focus is selling more franchises. But, it's worth taking a step back and examining the digital marketing guidelines and processes you're providing for your franchisees as most franchise buyers are not digital marketing experts.
This post covers three digital marketing strategies you can include in your franchisee marketing plans, sure to increase lead volume for your franchisees and make your franchise an enticing option for those without the knowledge to create their own digital marketing plan.
Here are three strategies to put in place to help your franchisees reach more customers and promote themselves effectively.
For those who grew up in the “golden age” of branding years ago, it may seem totally reasonable to carry the traditional idea of a strong brand association into the content you create and publish online today.
After all, you’re proud of the brand you’ve built through years of growing the business into what it is today—a name that deserves the exposure it’s earned.
But for prospective franchisees taking to search engines like Google to find the right opportunity, branding is likely not near the top of the list when it comes to what matters most in a company they’re learning about for the first time.
This post covers six must have elements for your franchise blog. Each of these impact not only your user's experience, but your place in search results as well.
Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years.
If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible. But, like anything in life that is worthwhile, it makes sense to slow down and make sure you have everything covered.
This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.
There's no worse ad experience than clicking through on a promising ad and arriving somewhere unhelpful. This could be a website's homepage, an page unrelated to the ad itself, or simply a very poorly designed landing page.
This post will take a closer look at how to improve your PPC conversion rates by providing a positive landing page experience to your visitors.
According to Franchise Update’s 2014 Annual Franchise Development report,
“The internet––at 42 percent––continues to dominate as the top source for franchise sales, identical with last year.”
Taking a closer look at the research, the statistics show other online sources like ad portals are actually losing out to organic traffic. In other words, more people are using Google to find franchise opportunities based on specific search criteria rather than navigating through hundreds of listings on web portals.
Franchise websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential.
If you’re not familiar with landing pages, these are simply the website pages where your visitors can submit their information in exchange for something. That something could be a whitepaper, demo, or promise that you'll contact them directly.
If you’re intent on building a franchise website designed to attract and convert the serious buyers out there, it’s crucial to make sure you’re leading interested visitors to landing pages they can use to take the next step.
No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.
If you’ve been researching new ways to market your franchise opportunity, you’ve probably come across inbound.
For those who see real value in the kinds of content and engagement marketing inbound is all about, you may be thinking about how to get over a new obstacle: the rest of your team.
Inbound marketing can work for franchises looking to gain traction when web leads are few and far between, but can be a challenge to implement in-house.
This post will walk through the pros and cons of taking on an inbound marketing program yourself vs. outsourcing it to a dedicated inbound marketing agency.
If your franchise website isn’t generating the quality leads you know are out there, ask yourself a simple question:
If you were looking to make a serious investment in a franchise company, would you be swayed by what’s available on your website?
If there’s a shred of doubt in your mind, chances are your website visitors might be feeling the same way.
The first place to start thinking about improvement is content creation. This is by far the biggest problem with the majority of franchise websites trying to reel in serious buyers and generate qualified franchise leads.