Inbound Marketing Blog

Madison Marketing Group

Inbound Marketing

5 Ways to Refresh Your Digital Marketing Strategy in 2019

If this year's digital marketing strategy looks the same as it did two or three years ago, you're likely missing out on new tools and techniques that have made their way into the modern marketing arsenal.

While the core mission of digital marketing remains the same as it always was, changes in how we interact with online content (and the sheer amount of it) have prompted marketers to find new ways to accomplish it.

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How We Helped The FDA Group Increase Sales Revenue by 231% and Achieve 30x Marketing ROI in 2016

As a digital marketing agency we’ve learned that inbound marketing works across different industries and for different companies. But we also realize that different industries, companies, and target buyers are all different in how they can find the most success with inbound marketing.

We don’t follow a formulaic approach to put our clients on the path to success. Clients who partner with us end up with a strategic, tailored digital marketing plan built on a firm understanding of the client’s persona, goals, and digital needs.

Read on to learn how we helped one client, The FDA Group, exceed their goals through inbound marketing using HubSpot.

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SEO or SEM, Which Works Better for B2B Lead Generation?

Should your business focus on acquiring leads through an SEM strategy or focus its efforts on improving SEO for lead generation?

For B2B lead generation, the answer isn't always cut and dry. To get to the bottom of what will be the most effective strategy for your business, you'll want to evaluate the pros and cons of both SEM and SEO against your business goals and the search landscape you're trying to break into. 

Read on to explore both strategies and why it may be beneficial for your company to put both into practice.

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What Should You Include in your Company Newsletter?

I’m willing to bet that you’ve signed up for an e-newsletter or two in the past. I’m also willing to bet that you’ve unsubscribed from an e-newsletter or two. It’s probably not surprising to you, then, to find out that most people unsubscribe from e-newsletters for one of the following reasons:

  • Too many emails!
  • Too salesy!
  • Boring content
  • And the worst - all of the above
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A Brief Introduction to Inbound Social Media Advertising

Until recently, advertising was a weird taboo for inbound marketers.

As a sensible alternative to the annoying tactics of traditional "outbound" marketing, Inbound veered away from most forms of advertising along with cold calls, purchased email lists and all the other tired methods marketers had clung to for years.

But as it turns out, when we declared the death of the “old way of doing things,” we ended up throwing a few babies out with the bathwater.

Ads didn’t need to be banished outright, they just needed to get a little smarter.

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5 Short-Term Benefits of Making a Long-Term Digital Marketing Investment

Making an investment in a digital marketing campaign centered around the inbound methodology is a long-term play.

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Why Don't I See My Website When I Do a Google Search?

Why don't I see my website when I do a Google search?

For such a simple question, the answer sure is hard to nail down.

Google processes 40,000 of our searches per second worldwide, but even the most seasoned search engine optimization (SEO) experts among us can't predict how the search results are ranked any better than a coin flip.

That said, learning the basics of search engine functionality and a bit about how people use search engines will give you a better understanding of the context of the answer to your question, if not the answer itself.

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4 Steps to Building a Successful Digital Marketing Strategy

There’s no denying that the marketing world is undergoing rapid changes, especially when it comes to digital marketing. It’s no wonder that many companies struggle to keep up. Other companies have trouble finding time to create and manage successful digital marketing strategies because they’re stretched too thin, thinking that having a digital presence everywhere they can is a top priority.

With so many ways to get your company’s message out into the world, and so many people to reach, figuring out a marketing strategy that delivers results for your brand is a challenge, but also essential to the success of your business.

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How to Write an About Us Page that Creates Brand Loyalty

Let’s set the scene:

Your company recently committed to focusing on an inbound marketing strategy, including a much-needed website revamp. In keeping with the inbound methodology, you are busy writing new web content that focuses on solving your potential customers’ problems rather than positioning information about your company and products or services at the forefront. But then you run into a problem...if you don’t put the focus on talking about your company, how are your potential customers going to build trust in you and how are you going to stand out from your competition?

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Beating Big Brands to the Top with a Smart SEO Strategy

If you’re a small to mid-sized brand, competing with industry heavyweights online (and elsewhere) can seem like a virtually impossible task. Search for any popular product or service and it doesn’t take long to realize big brands have a chokehold on the basic keywords people are searching for.

Depending on what these keywords are, this big brand dominance can consume the entire front page of results and beyond.

What’s more, the sites that rule search results often don’t adhere to all those crucial SEO “necessities” marketers and SEOs say are key.

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