What's the first thing you do when you're looking for a local business to help you solve a problem?
In the last decade, local small businesses have experienced a fundamental shift in the way customers find them.
As a franchisor, your main focus is selling more franchises. But, it's worth taking a step back and examining the digital marketing guidelines and processes you're providing for your franchisees as most franchise buyers are not digital marketing experts.
This post covers three digital marketing strategies you can include in your franchisee marketing plans, sure to increase lead volume for your franchisees and make your franchise an enticing option for those without the knowledge to create their own digital marketing plan.
Here are three strategies to put in place to help your franchisees reach more customers and promote themselves effectively.
Reviews are becoming increasingly important for not only generating leads and encouraging business, but also helping your business appear higher up on search results.
This post examines the best practices for asking for reviews.