Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our clients and prospects. It’s the same kind of interest that began to creep into the minds of business owners some fifteen years ago: The internet isn’t going away, is it? Something’s happening.
*Some noteworthy mobile stats:
By the end of 2012, an estimated 100 million people in the US will own a smartphone.
In 2011, more than half of the US smartphone population used their devices to perform retail research while inside a brick-and-mortar store.
64.2 million US smartphone users accessed social networking sites or blogs on their smartphones at least once in December 2011. (Up 77% from the previous year.)
20.3% of US smartphone owners scanned a QR code in 2011.
In 2011, Apple iOS devices (iPhone, iPad, iPod Touch) accounted for 60.1% of all connected device traffic, while Android claimed 32.4% of the market share.
This data points toward an eventual mobile ubiquity in the US. And in case anyone cares to debate me on that, consider this: in 2 years, tablets, leveraging the groundwork previously lain by smartphones, are already used by 40 million US consumers — a universality that took the smartphone 7 years to accomplish.