Inbound Marketing Blog

Madison Marketing Group

Reputation Management

3 Reasons Social Media Management is Still Valuable For Attorneys

If you’ve been marketing your law firm online, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years. 

What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form. 

Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.

Instead, these spaces have become important channels attorneys (especially solo and small firms) can use for some crucially important marketing tasks that might not even be on your radar. 

Let’s explore why it’s worth it to attorneys to stay active on social media despite a lack of visible engagement in the form of “likes,” comments, and shares. 

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The First Steps To Online Franchise Reputation and Review Management

Selling franchises isn't what it was years ago. Although referral networks and franchise brokers are still very viable lead generation channels, a new source has taken the top spot.

According to Franchise Update’s 2014 Annual Franchise Development report

“The internet––at 42 percent––continues to dominate as the top source for franchise sales, identical with last year.”

Taking a closer look at the research, the statistics show other online sources like ad portals are actually losing out to organic traffic. In other words, more people are using Google to find franchise opportunities based on specific search criteria rather than navigating through hundreds of listings on web portals.

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Prevent Crises and Boost Business with Social Customer Service

It's incredibly easy to complain about anything and everything on social media. Just a few keystrokes and a customer's negative opinion of your business is available to be viewed by anyone else with internet access. Last week, a man using the twitter handle @HVSVN put down his own hard-earned money to buy a promoted tweet and express his frustration with the airline British Airlines for losing his luggage. 

Screencap from Mashable.com

The extreme move has been dubbed "complainvertising" by British digital communication agency Deeson Creative, and the tweet itself has been retweeted by senior vice-president of marketing and commercial at JetBlue Airways, Marty St. George.

I think it's a bit early yet to say whether or not "complainvertising" will become a real social media trend, as Deeson Creative claims. After all, not every unhappy customer has the funds, the time, or the disposition to promote a tweet complaining about a negative experience with a business. However, the event is a prime example of how a business can fly (or in this case flop) with social customer service.

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3 Content Types To Keep In Mind For Social Media Marketing

We often publish content here with a certain business audience in mind. When you think about it, a concept like blogging can involve potentially very different approaches all encompassed under the same medium. In some ways, a business’ approach to crafting a social media identity is no different. It’s not a stretch to imagine an accounting consultant’s Facebook page featuring radically different content than a local retailer. Less obvious are the similarities in content types companies of all kinds tend to gravitate towards.

Let’s think about the accountants and the retailer again. If you compared their pages side by side, the accountants’ page would most likely feature quotes from happy clients, links to accounting news and articles, and maybe some back-and-forths between followers and the firm itself. The retailer might have photos of new products, links to product descriptions, contests involving discounts, and user reviews. Although they’re revolving around two completely separate industries, both pages are posting essentially the same kinds of posts.

Quotes from satisfied clients and user-generated product reviews, for example, are both examples of follower content. Categorical similarities like this become more and more clear when you start grouping social media content into its essential post types.

Regardless of what kind of business you are, you can start to better manage your social media marketing content strategy with these three content types in mind:

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Grow Your Audience With The 3 Golden Traits

Math and science tell us that triangles are the strongest shape. This is because, if the three sides are formed out of a rigid material, one of them cannot deform without changing or breaking the other two. They depend on and support each other, you see. The same thing goes with these three traits that your business needs to have to grow an audience on social media, and anywhere else, really. Allow me to explain.

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