If you’ve been marketing your law firm online, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years.
What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form.
Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.
Instead, these spaces have become important channels attorneys (especially solo and small firms) can use for some crucially important marketing tasks that might not even be on your radar.
Let’s explore why it’s worth it to attorneys to stay active on social media despite a lack of visible engagement in the form of “likes,” comments, and shares.