Inbound Marketing Blog

Madison Marketing Group

Social Media Marketing & Management

A Brief Introduction to Inbound Social Media Advertising

Until recently, advertising was a weird taboo for inbound marketers.

As a sensible alternative to the annoying tactics of traditional "outbound" marketing, Inbound veered away from most forms of advertising along with cold calls, purchased email lists and all the other tired methods marketers had clung to for years.

But as it turns out, when we declared the death of the “old way of doing things,” we ended up throwing a few babies out with the bathwater.

Ads didn’t need to be banished outright, they just needed to get a little smarter.

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Facebook Is Booming as a Content Discovery Engine — What It Means for Marketers

It may be hard to believe, but Facebook is now the 2nd most common way people catch up on the kind of news they regularly consume:

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B2B Micro-Moments: 3 Ways to Be There for Prospects In a Pinch

In 2014 mobile internet usage surpassed desktop use for the first time ever. Since then, we’ve been staring at our phones even more.

This shouldn’t be much of a surprise, though. Smartphones give most of us what we needed from our desktops and laptops without being tethered by cords and cables. What we didn’t expect was just how fast the mobile transition would come––especially marketers.

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3 Ways LinkedIn is Helping B2Bs Generate Better Leads

If you’re B2B, social media can be extremely hit or miss as a lead generator.

Primarily thought of as a “B2C thing,” social platforms like Twitter are great for connecting to communities of social-savvy customers but getting the attention of other companies is a little harder. 

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3 Reasons Social Media Management is Still Valuable For Attorneys

If you’ve been marketing your law firm for a while now, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years. 

What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form. 

Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.

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Infographic: The 2014 Ultimate Social Media Size Cheat Sheet

If you have any experience managing at least some part of your company's social media marketing, you've probably seen for yourself how important it is to engage your followers with a wide variety of visual media in addition to text posts.

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6 New Years' Resolutions for Your Social Media Strategy

New year, new goals, new you. Your business experienced a lot of changes in 2013, and in these first few days of 2014, it wouldn't be a bad idea to figure out where your business and social media strategy were, where they went, and where you want them to go. These New Years resolutions will help you get there!

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Infographic Round-Up: Pinterest

Interest in Pinterest has been growing fast - it has 70 million users (as of July of this year, three years after its birth) - and even though it isn't nearly as widely known as Facebook or Twitter quite yet, it would still likely behoove (benefit) you to read up about it. Not up for reading? Lucky for you, I've gathered 5 infographics instead that gather all you need to know about this popular 'pin-board', sharing social site and display it to you in an easy-to-comprehend and easy-on-the-eyes style.

What Is Pinterest?

This infographic from InfographicsLabs covers the basics of Pinterest and is the first stop for anyone unfamiliar with how the site works, its demographics by age and country, the vocabulary, a little bit of history, and what people use it for. It was posted in 2012, so it will be a tad bit dated, but for beginners, it's still a great resource.

Click here to go to the full infographic.
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There's No Place Like Your Facebook Page for the Holidays

Presents by Allie Towers Rice

In this day and age, if your Thanksgiving turkey is cold and you haven't pulled the lights out of storage, started playing Christmas music, and also thrown on an ugly Christmas sweater, you're already late. Your house isn't the only thing you should be prepping for the Christmas season, either. Make these four changes to your business' Facebook page, and you could earn yourself a boost in engagement, some new Fans, and your own early Christmas!

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Infographic Round-Up: Facebook

If a picture is worth a thousand words, how much is an infographic worth? Picture Frame by Amy Loves Yah

Want to learn about how Facebook works and how it could help your business get more customers, but don't want to read a dry, boring, 15-page report? Why not give infographics a try? They condense all the info of whitepapers into easily consumable eye-candy, and are a great way learn the basics or statistics of any topic. Below you'll find links five interesting infographics for your viewing and learning pleasure. Keep calm and read on!

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