We often publish content here with a certain business audience in mind. When you think about it, a concept like blogging can involve potentially very different approaches all encompassed under the same medium. In some ways, a business’ approach to crafting a social media identity is no different. It’s not a stretch to imagine an accounting consultant’s Facebook page featuring radically different content than a local retailer. Less obvious are the similarities in content types companies of all kinds tend to gravitate towards.
Let’s think about the accountants and the retailer again. If you compared their pages side by side, the accountants’ page would most likely feature quotes from happy clients, links to accounting news and articles, and maybe some back-and-forths between followers and the firm itself. The retailer might have photos of new products, links to product descriptions, contests involving discounts, and user reviews. Although they’re revolving around two completely separate industries, both pages are posting essentially the same kinds of posts.
Quotes from satisfied clients and user-generated product reviews, for example, are both examples of follower content. Categorical similarities like this become more and more clear when you start grouping social media content into its essential post types.
Regardless of what kind of business you are, you can start to better manage your social media marketing content strategy with these three content types in mind: