Inbound Marketing Blog

Madison Marketing Group

Strategic Analytics

How We Helped The FDA Group Increase Sales Revenue by 231% and Achieve 30x Marketing ROI in 2016

As a digital marketing agency we’ve learned that inbound marketing works across different industries and for different companies. But we also realize that different industries, companies, and target buyers are all different in how they can find the most success with inbound marketing.

We don’t follow a formulaic approach to put our clients on the path to success. Clients who partner with us end up with a strategic, tailored digital marketing plan built on a firm understanding of the client’s persona, goals, and digital needs.

Read on to learn how we helped one client, The FDA Group, exceed their goals through inbound marketing using HubSpot.

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5 Digital Metrics That Are Only Serving Your Vanity

The knowledge of yourself will preserve you from vanity. - Miguel de Cervantes

I'll be the first to admit it: I'm as guilty as anyone on focusing on digital metrics that paint a pretty picture, instead of those that provide real, actionable knowledge.

It's an easy habit to fall into, especially when the knowledge to be gained may not necessarily be something your boss wants to hear.

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4 SEO Tips For Your Madison, Wisconsin Small Business Website

Although I’m using local Madison small businesses as my target here, these tips pertain to any small business around the country looking to attract more eyes to their website through inbound means.

If you’re totally clueless as to what Search Engine Optimization (SEO) pertains to, familiarize yourself with the concept here. Like almost any other dimension of digital marketing, SEO is a dynamic component of a broader ever-changing online environment, so it’s essential to routinely check out what new changes are taking place and reorient your strategy accordingly.

Similarly, this may be helpful to businesses that integrated some SEO in the past and are looking for some ways to update their optimization.

1. Use web analytics to track and compare your traffic

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PPC for Lawyers: A Guide to Pay-Per-Click for Attorneys and Law Firms

Pay-per-click advertising, sometimes abbreviated to PPC, is a digital marketing technique that has been around for almost as long as search engines have existed, but should your law firm start (or continue) paying for it? Does it work? Is lawyer PPC worth it? Let's take a look.

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Tracking Inbound Marketing ROI in the Legal Industry

Inbound marketing results in the legal industry can be difficult to track accurately. 

From the client's perspective, choosing a lawyer relies heavily on in-person meetings and consultations to result in a final sale. While digital tactics can be great for leading prospects to an attorney’s office, it doesn't mean closed deals. 

With that said, there are two marketing ROI formulas relevant to legal professionals, and the formula your law firm will use depends on which services you offer and your target clientele.

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