Are you in charge of blogging for your business? If so, I have good news and bad news.
As we dive deeper into a new year, marketers love to let us know what new trends, techniques and developments will be essential throughout the coming months.
So instead of pumping out yet another inbound to-do list for you to pin up on the bulletin board (here's a good one by the way), I thought it might be refreshing to revisit what makes all these efforts work in the first place no matter what shape they take.
Specifically, I'm talking about ensuring the content you’re creating educates your audience while generating the trust and authority needed to let them know you're offering a real solution.
This post covers six must have elements for your franchise blog. Each of these impact not only your user's experience, but your place in search results as well.
Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years.
If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible. But, like anything in life that is worthwhile, it makes sense to slow down and make sure you have everything covered.
As a small to mid-size franchising company trying to grab leads online, you know how hard it can be to push yourself to the top of search engine results.
With prospective franchise owners turning to the web more than any other source to find the right opportunity, getting yourself noticed in search engine results is key.
Google is constantly changing the way it ranks search engine listings, but each change they make underscores a very obvious goal: Websites that stay relevant with great content get to shine at the top.
If you’re already rolling your eyes at the word “optimize,” don’t lose hope just yet. This isn’t another post about copying keywords into your posts in hopes that Google smiles on your content a little more.
While SEO in the traditional sense is of course an important tool for garnering new attention from people who are using search engines to feel around for answers to their questions, your blog needs to be more than a keyword receptacle if you intend on people reading your content and returning for more in the future.
With that said, if you’re a company who enjoys business from local clientele, it’s important to leverage as much local-oriented search power as possible. With smartphones rapidly finding their way into consumers’ pockets, mobile search is increasingly being used to locate and evaluate nearby businesses that carry the products and services they’re looking for on-the-go.
If you’re a smaller business competing with national big box stores, you might scoff at me for proposing it’s possible to actually contend with them for search rankings. Well I’m here to tell you that kind of thinking is for fuddy dutties stuck in their ways. Local businesses have two main weapons at their disposal they can unleash upon the heavyweight competitors: local knowledge and networks.
If you’re totally clueless as to what Search Engine Optimization (SEO) pertains to, familiarize yourself with the concept here. Like almost any other dimension of digital marketing, SEO is a dynamic component of a broader ever-changing online environment, so it’s essential to routinely check out what new changes are taking place and reorient your strategy accordingly.
Similarly, this may be helpful to businesses that integrated some SEO in the past and are looking for some ways to update their optimization.
1. Use web analytics to track and compare your traffic
Math and science tell us that triangles are the strongest shape. This is because, if the three sides are formed out of a rigid material, one of them cannot deform without changing or breaking the other two. They depend on and support each other, you see. The same thing goes with these three traits that your business needs to have to grow an audience on social media, and anywhere else, really. Allow me to explain.
Regardless of the variety of work you do as an accountant or financial manager, engaging with prospects online is an absolute necessity in today’s world.
If you’ve already established a website that hasn’t been generating the amount of business you think is possible, or if you are in the initial stages of crafting your first webpage, it’s useful to start from the perspective of your ideal client.
This post focuses on what you need to include on your accounting website to build client trust and generate leads.
The legal industry has embraced blogging for the better part of a decade as it provides a great way to attract prospective clients who use search engines to find answers for legal advice. With effective SEO in place, a law firm can use a blog to engage with the public in a way that wasn’t possible before the internet.
Here are four of the most effective blogging practices lawyers can use to maximize the engagement they see on their blog:
Blogging can seem like a daunting endeavor to fully undertake for many businesses. The creative energy and time necessary to take on a serious blog can be enough to turn people away from it.
With millions of blogs competing for attention, it’s easy to justify not getting involved because you don’t see yourself creating the kind of content that will draw eyes to your posts.
If this rationale is resonating with you, it’s important to understand that in terms of building a stable brand, B2B companies that blog even just once or twice a month generate 70% more leads than companies who don’t even bother blogging at all. The deal gets even sweeter the more you invest in it. Those that go from a weekly post rate to 6 to 8 posts a month usually see their leads almost double.
In order to pull in the kind of attention you’re looking for, an effective content marketing strategy is the key to success online. Here are 6 guidelines you should utilize to use your blog to its fullest potential: