Inbound Marketing Blog

Madison Marketing Group

Video

What Types of Content Should I Create for YouTube?

Whether you've been creating YouTube videos for a while, or are just getting started and in need of inspiration, now might be a good time to review the types of content that see the most success on the world's #1 video watching site.

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YouTube Gives Video Publishers Calls-to-Action With External Annotation Links

As the nature of highly digestible web content shifts from a traditional text forms to more visual media capable of conveying messages, feelings and other information in a more exciting stimulating way, many business owners have taken to YouTube to bring their company and the products or services its sells to customers in new ways.

If you’re not leveraging the potential in shifting to image and video-based data presentation either because you’re not convinced in the potential benefits or simply don’t know how to, here’s a good place to start. If you’ve dabbled with YouTube integration already, or are looking to right now, you might want to know about a very important new feature YouTube just rolled out: external annotation linking.

Before recently, if you ran a YouTube channel and posted original video content, you could add annotations to videos with simple text or links to other YouTube videos. While these were useful for promoting your other videos, the whole point of publishing videos in the first place is to attract viewers to your actual products or services. With the ability to link viewers to external pages, the marketing power of YouTube grows considerably.

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How to Optimize Your Video Content For Maximum Search Visibility

As web content publishers turn increasingly toward more visual ways to communicate ideas and showcase products with readers, questions about the differences between text and multimedia commonly come up. One of the biggest questions looming over the discussion of moving toward a more visual content style is whether or not visual media are capable of being optimized for search rankings to the same degree as text.

Whether your videos take the form of personalized vlogs, or more business-influenced tutorials, guides, or product videos, there are a number of tools available to give your videos an SEO boost. Don’t be satisfied with the videos simply sitting on your site for the occasional passerby to notice.

From a marketing perspective, video content gives businesses a unique way to grab traffic and brand yourself. With so many other businesses ignoring SEO considerations completely, simply adhering to some simple optimization steps will give you a good chance of getting ahead.

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What's Your Video Marketing Goal?

Star Trek

Video is the future. I tried coming up with another way to say it - "Video... the final marketing frontier..." - but, well, there it is. With YouTube's rise in popularity and the shift in marketing culture towards the visual, any business that hasn't already produced video content might feel like they're missing out on all the opportunities that are out there. You want to do video, and you need it done yesterday. However, if you're going to boldly go where no business has gone before (or at least, where your business has never gone before), you better make sure you're prepared.

Oh, and for your safety, leave the red shirts at home.

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Use Video on Your Landing Page to Convert More Leads

There are a million different reasons why a potential lead might click away from your landing page. Maybe there's too much text they can't be bothered to read, maybe they're confused about what to do or what exactly they're signing up for, or maybe they just don't like the way the page is set up. Even if none of these things are the case for the landing page of your newsletter or eBook, they still might click away, and whatever their reason, that's another lead lost.

So then, what to do to keep the ever-shrinking attention of the online lead? Why not add a video?

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How Small Businesses Can Use Video Content For Better Local Engagement

For small businesses who may be struggling to navigate through particularly turbulent times, budgeting for the foreseeable future usually involves scaling back the more non-essential parts of your business operations and finding the most effective solutions to deal with shaky finances.

If your business benefits from a strong online presence whether through a dedicated website, blog, or social media platform, investing in the effort to publish more than just text copy is a great way to boost engagement without breaking the bank.

Where’s the value in video?

Video-based media is quickly becoming easier and less time consuming to produce with the introduction of a wide variety of free or inexpensive software tools designed specifically for amateurs to learn and use. Specifically for product-based businesses as well as those who provide more complex services to clients, video often proves a more effective medium for conveying intricate concepts when text can become convoluted and difficult to follow.

If video and multimedia content in general has always seemed like a lesser accessory in terms of its effectiveness to rouse your audience, you might want to reconsider after looking at some eye opening stats:

• In terms of user engagement, the introduction of Facebook’s media-optimized timeline for brands saw a 65% increase in overall engagement over just one month.

• Blog posts that include some kind of video content attract about 3 times more inbound links than plain texts posts.

• Viewers spend 100% more time on webpages that feature video content.

Let’s look at some of the ways you can utilize video quickly and inexpensively:

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How-To Tuesday: Get More Search Visibility for Videos

Learn how law firms and financial firms are generating traffic and conversions with video by downloading one of our industry specific eBooks.

Transcript

Hi everyone, Sam Zastrow here. I'm the social media and account manager here at CloudTactix. The topic of today's How-to Tuesday screencast is hosting your videos in multiple locations with different titles to reap search engine visibility benefits.

What I mean by that is, a lot of times what I'll see is companies simply uploading their videos to YouTube and maybe embedding them in a blog post in an effort to try to bring people to their website through search engines.

But if you can host your videos on your website, on YouTube, and also embed them within a blog post, that means you have three different opportunities to rank for different terms, especially if you name those videos with different titles.

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How-To Tuesday: An Introduction To Facebook Insights

Transcript

Hi everyone Sam Zastrow here back with another edition of How-To Tuesday. In today’s screen cast we’re going to be talking about Facebook Insights. I’m going to give you a basic overview of Facebook’s analytics tool for pages and give you a little bit of an introduction to that so you can measure and see what’s working on your page, what’s not working, stuff like that.

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How-To Tuesday: Optimize An Image For Search [Screencast]

Outline: How to optimize an image for search

  1. Make sure your image is a JPG, PNG, GIF, BMP, SVG or WebP so Google can index it.
  2. Make sure the filename is descriptive and includes a keyword.
  3. Make sure the title includes a descriptive keyword.
  4. Make sure the meta description is descriptive.
  5. Reference the photo and what's in it within the text.

Learn more about search marketing with our free eBook: The Essentials of Internet Marketing.

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