Inbound Marketing Blog

Madison Marketing Group

Website Optimization

5 Ways to Refresh Your Digital Marketing Strategy in 2018

If this year's digital marketing strategy looks the same as it did two or three years ago, you're likely missing out on new tools and techniques that have made their way into the modern marketing arsenal.

While the core mission of digital marketing remains the same as it always was, changes in how we interact with online content (and the sheer amount of it) have prompted marketers to find new ways to accomplish it.

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How We Helped The FDA Group Increase Sales Revenue by 231% and Achieve 30x Marketing ROI in 2016

As a digital marketing agency we’ve learned that inbound marketing works across different industries and for different companies. But we also realize that different industries, companies, and target buyers are all different in how they can find the most success with inbound marketing.

We don’t follow a formulaic approach to put our clients on the path to success. Clients who partner with us end up with a strategic, tailored digital marketing plan built on a firm understanding of the client’s persona, goals, and digital needs.

Read on to learn how we helped one client, The FDA Group, exceed their goals through inbound marketing using HubSpot.

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SEO or SEM, Which Works Better for B2B Lead Generation?

What comes first — the chicken or the egg?

For B2B lead generation, that question falls on deaf ears because the truth is: you can have your cake and eat it too (with a few caveats).

Forget what you heard about how great or horrible pay-per-click advertising (sometimes called SEM or search engine marketing) or an investment in an SEO campaign can be for your business, and instead focus on your goals and the realities of the search landscape you're trying to break into. 

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A 3-Step, Data-Driven Process For Informing Smart Website Design

Too often, marketers make website design and user experience decisions for the wrong reasons.

A good website should, at once, teach potential customers about your product or service in a way that feels natural, help users find what they're looking for without effort, and help you meet business goals.

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B2B Micro-Moments: 3 Ways to Be There for Prospects In a Pinch

In 2014 mobile internet usage surpassed desktop use for the first time ever. Since then, we’ve been staring at our phones even more.

This shouldn’t be much of a surprise, though. Smartphones give most of us what we needed from our desktops and laptops without being tethered by cords and cables. What we didn’t expect was just how fast the mobile transition would come––especially marketers.

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The Formula Behind a Successful Landing Page

Landing pages are all over the web, but very few are actually designed with best practices in mind. Marketers have had years to test and compare all kinds of landing pages to figure what works and what doesn’t and today, we can clearly see the patterns common among the most successful pages out there. 

In an effort to nail down exactly how to maximize the probability of getting a conversion on the page, the folks over at marketingexperiments.com analyzed over 10,000 trials of landing page testing in order to extract a single “formula” for the correctly optimized landing page. 

Before I go any further, you don’t have to be a whiz at math in order to grasp this and apply it yourself. I'm absolutely awful with numbers so if I can do it, you can do it. 

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4 Mistakes Keeping Visitors From Moving Past Your Homepage

As search engines get better at connecting consumers' questions to companies with answers, it’s up to businesses to create the kinds of websites web-savvy consumers want to explore.

For most traffic coming to your website––especially new visitors––the homepage is your site’s front door, the gateway to the network of “rooms” that makes up your website.

Just like in the real world, no one arrives at your house only to admire the door––they want to go inside. The same is true for websites. 

When you ask businesses what the “goal” of their homepage is, people tend to stumble trying to come up with a clear answer. This confusion over the homepage’s purpose is one of the main reasons so many company homepages are so poorly executed. 

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6 Formatting Tips for Optimizing Your Franchise Blog Posts

This post covers six must have elements for your franchise blog. Each of these impact not only your user's experience, but your place in search results as well.

Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years. 

If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible. But, like anything in life that is worthwhile, it makes sense to slow down and make sure you have everything covered. 

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How to Boost Your PPC Conversion Rate on Franchise Landing Pages

This post examines a common mistake franchisors make with their paid advertising campaigns - dropping ad clickers on a bad landing page. Don't worry, we also explore how to fix it.

There's no worse ad experience than clicking through on a promising ad and arriving somewhere unhelpful. This could be a website's homepage, an page unrelated to the ad itself, or simply a very poorly designed landing page. 

This post will take a closer look at how to improve your PPC conversion rates by providing a positive landing page experience to your visitors.

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4 Quick Landing Page Fixes To Increase Franchise Website Conversions

Franchise websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential. 

If you’re not familiar with landing pages, these are simply the website pages where your visitors can submit their information in exchange for something. That something could be a whitepaper, demo, or promise that you'll contact them directly.

If you’re intent on building a franchise website designed to attract and convert the serious buyers out there, it’s crucial to make sure you’re leading interested visitors to landing pages they can use to take the next step.

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