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Unlike traditional, or "outbound" marketing, inbound marketing is focused on attracting potential customers to you rather than interrupting them in a bid for attention. By creating and promoting content aligned with your customers' needs and interests, inbound generates qualified inbound traffic you can convert, close and delight over time.
Today's marketing environment demands companies stretch their budgets farther than ever before. Inbound embraces this expectation, using the sustainable power of compelling content and smart promotion to do more with less — eliminating wasteful tactics while focusing squarely on what works and, more importantly, will continue to work for months and years to come.
Inbound vs. Outbound Marketing
is the average companies save per year when investing inbound.
more leads are generated on average by inbound over outbound tactics.
Customer Acquisition Cost
for leads generated by inbound rather than outbound marketing.
1. Develop a sound strategy
Step one is carefully defining goals, identifying your target audience and crafting a comprehensive marketing plan.
2. Build a high-performance website
Inbound success relies on a powerful website. We build or improve upon websites to ensure intuitive navigation, search engine visibility, multi-device responsiveness and quality content to help prospects find and engage with you.
3. Generate demand & attract visitors
With a website in place, we plan and launch inbound campaigns using blogging, social media, premium content offers, and smart advertising to attract new prospects.
4. Convert traffic into leads
High-quality content and sensible gating techniques combine to generate conversions, filling your pipeline with qualified leads.
5. Nurture leads through the buyer's journey
With a growing contact list, we watch who interacts with what on your website, segmenting your lists and nurturing leads through email, re-marketing and social media promotion.
6. Measure, rinse & repeat
Data is the backbone of inbound. We analyze every action we take, optimizing each campaign to make your marketing as efficient as possible.
Inbound marketing strategies are not one-size-fits-all. We work closely with you to define specific goals and build a strategy to fit your brand, your customers and your opportunities for growth. With a strategy in place, we get to work launching powerful inbound campaigns. We call them "Builders" and "Drivers." Here's how they work:
Builder campaigns keep a steady stream of digital marketing activities in motion at all times by monitoring trending industry topics for fresh ideas, promoting existing content in new ways and nurturing leads through email and retargeting actions throughout the web.
Driver Campaigns focus on a particular topic, problem or insight of interest to your customers and engage them with original content they can't find anywhere else. We use all of the digital tools, channels and tactics at our disposal to cut through the noise and get in front of potential customers with the right message, offer and opportunity to engage with you.
We craft original content aimed specifically at your target audience and built for search engine visibility. Inbound content comes in many forms, including:
Video offers a wealth of new marketing opportunities by taking advantage of the power moving image. Stand out with high-quality video, planned and produced by our in-house professionals.
Part of inbound's success lies in its efficiency. We recommend the best platform for marketing automation when your marketing objectives align with the need for one.
Facebook, LinkedIn, Twitter and AdWords all offer powerful ad platforms for targeting both new prospects and existing customers. Our team helps you put aside a sensible budget while building and deploying ads to the prospects that stand to benefit the most from your services, tracking ROI, and optimizing based on campaign data.