Inbound Sales

Maximize the Opportunity of Your Leads

People don’t buy the way they used to anymore, so we can’t keep selling the way we used to either.

Leads from inbound marketing aren't like those prospected through traditional sales practices. You want the most up-to-date sales technology, processes, and game plan to gain the greatest value from your marketing efforts.

Why Focus On Sales?

  • Companies with aligned sales and marketing generated 208% more revenue from marketing. (MarketingProfs)
  • A whopping 68% of B2B organizations have not identified their funnel. (MarketingSherpa)
  • 40% of salespeople still use informal means such as Microsoft Excel or Outlook to store its lead and customer data. (HubSpot, 2016)

Getting better at selling means increasing revenue faster with fewer people. Optimization of your sales processes impact the bottom line quickly. Just a few strategic adjustments to your inbound sales program can make all the difference.

Take a fast and easy quiz to see how well you are doing.

Our Approach to Inbound Sales

We support inbound sales in three distinct ways: setup, strategy, and optimization. We deliver support consultatively, or work side-by-side to improve your approach to sales.

mmg-Icon-HupSpotCRM-01.pngHubSpot CRM
Setup and Tools

 

  • Customizations for users, pipeline, and database
  • Integrations to lead sources, accounting, and order management tools
  • Establish database management protocols

mmg-Icon-SalesPlaybook-01.pngSales Playbook
The Game Plan

 

  • Map the buyer’s journey
  • Analyze each step in the current funnel, benchmarking
  • Define sales process (Playbook) with action steps
  • Service level agreement with marketing

mmg-Icon-SalesEnablement-01.pngSales Enablement
Optimize the Pipeline

 

  • Hone prospect engagement technology and practices
  • Expedite responsiveness via signals and reduction of documentation time
  • Analyze sales collateral and assist in production and distribution

Other Ways We Can Help Your Sales Team

  • Sales email template creation
  • Sales content creation such as collateral and case studies
  • Team training
  • Ongoing inbound sales coaching 

Schedule a conversation with our inbound marketing and sales consultant Marguerite Inscoe. She can recommend the best next step for developing your inbound sales team or getting the most from the HubSpot CRM. Yes, it’s that easy.