Your boss just told you, "We need a heck of a lot more leads here soon if we want to hit our sales targets." Sound familiar? Don't have a satisfactory solution? We've got one for you.
It's called a driver campaign. This proven approach uses HubSpot's marketing automation to focus on your inbound activities and actually meet your lead volume goals.
We'll show you how to run a successful driver campaign and wow your sales team step-by-step. It's some of the best stuff we do at Madison Marketing Group, and we're giving you the inside scoop.
After this live webinar, you'll be able to:
- Validate the business reasons behind your driver campaign
- Set SMART goals that result in an ROI
- Outline a basic strategy for a campaign based on buyer persona and your offers
- Assess the resources you do and don't have to make it happen
Bonus Item: A worksheet to help you flesh out the details in planning your driver campaign.