We help businesses attract more local customers through the online channels they use to find and buy. Talk to us about utilizing our local marketing stack to grow your business.

The way people find and engage with local businesses has changed significantly over the last few years. Search engines and other online tools are now widely used for finding just about everything.

Being there when potential customers go looking requires setting up and managing a variety of online activities while keeping a pulse on the pace of change.

We help you strategize and tackle these tasks through our local marketing stack – a set of digital marketing services built specifically for local businesses that conforms to your needs and budget – freeing you to focus on what matters most: serving your customers.

What our local marketing stack offers:

  • Local brand development and standards
  • Operations management
  • Local marketing analytics & reporting
  • Newsletter development and execution
  • Custom website design, development, and management
  • Customer review generation
  • Social media strategy & management
  • Citations (online directory listings)
  • Google My Business management
  • Paid search and social management
  • Retargeting campaigns
  • Blogging
  • Chatbots

The Local Marketing Stack

The local marketing stack is a tool for making smart decisions about how and where to promote your business online. It presents the complex array of local marketing products, services, and tactics as a logical, step-by-step process.

Why a “stack?” In short, because many local marketing activities depend on others. A stack of services ensures each “zone” of the stack is fully addressed before moving to the next. This way, the results achieved in higher zones aren’t impacted by problems in lower ones. For example, it would be unwise to invest in online advertising only to send prospects to an ineffective website. Similarly, it would be unwise to build a website without strong branding. The stack ensures your local marketing strategy is realized to its full potential.

local marketing stack

How it works

We use the stack to understand your specific local marketing needs before building a program that ensures you have solutions in place at each level before moving to the next. You take control of the activities you want to own and leave the rest to us. No matter how much or how little you’re currently doing to market yourself locally, we make sure each activity aligns with how your customers find and buy from you.

how it works image

ZONE 1

Branding and operational support forms the foundation of our stack. Whether you’re establishing a brand for the first time, need a refresh, or simply want help here or there, we tailor a branding guide to fit. We also provide operational support to ensure you can easily access and manage your marketing activities, such as establishing a customer data platform, managing passwords, answering phones, etc.

  • Local brand standards
  • Custom logo design
  • Fonts
  • Branded color palette
  • Usage guide
  • Photos & video
  • Other collateral
  • Basic operational assessment and support
  • Customer data platform set-up (POS, CRM, etc.)
  • Password management
  • Company email
  • Phone answering

Some signs you need help in Zone 1:

ZONE 2

Understand how your customers find you online and build a website that serves as a 24/7 salesperson. You receive a custom dashboard in Google Analytics that shows the metrics that matter to your business and get regular reporting to track your success. We’ll also partner with you to plan, build, and launch a website designed to turn prospects into customers. Lastly, we’ll develop a monthly newsletter to keep customers engaged with your business and aware of your offerings month after month.

  • Google Analytics
  • Set-up and management
  • Monthly Reporting
  • Website design and development
  • SEO research and planning
  • Copywriting
  • Design & development
  • Hosting & domain
  • eCommerce & online booking
  • Monthly newsletter
  • System set-up
  • Template creation
  • Email list import & integration
  • Reporting

Some signs you need help in Zone 2:

ZONE 3

Generate positive online reviews, utilize social media, and optimize the online business listings that factor into where and how often you appear online. We use automated tools and manual outreach to generate more positive online reviews from happy customers – building immediate trust with prospects exploring your business. We’ll also determine a sensible approach to social media and help you manage your accounts each month. Lastly, we’ll examine all online directory listings your business appears on, find those listing opportunities you don’t yet appear on, and then ensure your business information in both areas is complete and consistent.

  • Review generation
  • Automated review generation
  • Manual review generation
  • Review response & reputation management
  • Social media strategy and management
  • Audit & recommendations
  • Monthly posting management
  • Citations
  • Directory listing clean-up
  • Citation building program
  • Google My Business management
  • Set-up & optimization
  • Weekly posting and other ongoing management

Some signs you need help in Zone 3:

ZONE 4

The final layer of our stack pushes local promotion into overdrive. We plan, launch and optimize paid search and social media advertising campaigns, focusing your ad dollars on those most likely to purchase from you. We’ll also set up digital advertising to re-target both prospects and existing customers wherever they go around the web, and our in-house content team will work with you to publish articles that capture additional organic search traffic. Lastly, we’ll build and set up a chatbot on your site to engage with customers in key parts of your site.

  • Paid search advertising
  • Campaign audit and strategy recommendations (for current ad users)
  • Landing page set-up
  • Ad campaign set-up
  • Monthly ad management, optimization and reporting
  • Organic search optimization - Blogging
  • Blog set-up
  • Keyword research
  • Interviews with subject matter experts
  • Copywriting & publishing
  • Social publishing
  • Chatbot
  • Strategy and recommendations
  • Conditional logic development
  • Copywriting
  • Set-up

Some signs you need help in Zone 4:

chat icon

Want to learn more about our local marketing stach and how we can use it to grow your business? Get in touch and start the conversation.