Web Design and Development

Build a website that aligns structure, content, design, and user experience to generate leads and sales opportunities.

mmg-Illustration2023-WebDev-04

Most company websites don’t reflect the way people and businesses buy things today.

Prospects expect to find just about all the information they need before they ever fill out a form, send an email, or pick up the phone.

They expect websites to allow them to research and buy on their terms—and they expect those websites to be fast and easy to use.

Yet many companies fail to see the opportunity their website affords them. Rather than build a website that’s fast, clear, easy to navigate, and information-rich, they see it as a cost center. They guard the information their prospects are looking for behind their salespeople.

We build on the principles of inbound marketing to turn your company’s website into the 24/7 marketing and sales machine it ought to be—letting customers explore you and your products or services the way they want to while generating and capturing demand through educational content that satisfies the desire for information across the entire buyer’s journey.

Our approach to web design and development

Simply put, we design and build sites that are companies’ best salespeople, advocates, and points of referral for new and engaged prospects. That means having all the mechanisms in place to attract, convert, and nurture leads you can close faster and with less effort.

Our team can help you to craft a website that streamlines your back-end processes, too. Let us help you create something you and your prospects love—that drives revenue 24x7.

High-performance builds

Our development team delivers optimal page load speeds, ensuring the best conditions for SEO and UX.

Clear, conversion-focused copy

We replace confusing corporate speak with clear messaging—and convey the complex with welcome concision.

SEO

We make the website the center of your SEO strategy, baking search optimizations into every component.

Timeless design

Our designs look great and function well for years, giving your brand the home it deserves on the web.

Responsivity

Every website we build works beautifully no matter what device or screen size it’s viewed on.

Custom capabilities

Need a custom tool or capability? We’ve built custom web tools to tackle a variety of needs.

Web design and development services

Custom website design

Concepting, wireframing and copywriting Full custom design Full custom development Launch and post-launch support

Web development

HTML, CSS, etc. Webflow development HubSpot CMS development WordPress development

Data management and integrations

HubSpot integrations Custom integrations HubDB and database services Data migrations

Other website services

Ongoing website management Ad hoc copywriting Simple e-commerce Hosting and DNS management Inbound marketing Lead generation Digital advertising Local marketing

Why do inbound with us?

Uncommon in-house development

Many agencies subcontract their design development work to unnamed resources whose quality and reliability can’t be guaranteed. We don’t. And that gives you the assurance of high-quality, highly-controlled work completed by trusted professionals.

A focus on your goals first

The sites we build are a direct reflection of our clients’ goals, not the same template that’s been rinsed and repeated 100 times. We start every web project by understanding your goals in detail and building your site to address each.

Options to fit your needs

Our design and development services aren’t one-size-fits-all. Your budget and website needs will dictate the CMS we use and the size and scope of the project.

FDA Group case study cover

“I would like to share with you my absolute pleasure in working with your team. They are extremely responsive and their output is amazing. They are very collaborative and definitely think about what they are doing to optimize results.”

Nick Capman

Nick Capman, CEO
The FDA Group

Read the Case Study

A few of the ways we can engage

Improve or optimize

Already have a website you love, but need to make some improvements? We routinely help companies improve their HubSpot CMS sites and may also be able to help with other website platforms as well.

Design, build, and we manage

Best for companies that have in-house marketing teams and a good grasp on their strategic direction, but are limited on resources to execute consistently. We become an extension of your team to deliver strategy and tactical support.

Design, build, and you manage

Best for companies that want to execute inbound marketing in-house, but need a little help getting up-to-speed on how to do inbound. We share ideas, collaborate, develop, and execute a plan together—you take over when you’re ready, or shift into a more suitable long-term engagement.

Let’s work together.

We believe in making things easy. Get in touch with us however you want to express interest, ask questions, or briefly tell us about your needs. We’ll follow up within one business day to schedule a conversation.

Find us

2921 Landmark Pl #215-317
Madison, Wisconsin 53713

500 N 3rd Street, Ste 208-5
Wausau, Wisconsin 54403

Call us

Main: (608) 709-2185
Wausau: (715) 203-0137

Email us

hello@madisonmarketing.com